WeSC and Smart join the Frankfurt Motor Show catwalk roster

City car maker Smart has teamed up with fashion brand WeSC for a special-edition model set to be one of several fashion collaborations at the Frankfurt Motor Show.

The car brand announced September 9 that it was joining forces with the Swedish street fashion label to debut the 'Smart BRABUS tailor made by WeSC,' a customized version of the Fortwo softtop enhanced by car tuner Brabus.

Unmistakable in several shades of gold matte and gloss paint, the model also features jet-black wheels and WeSC badges on the sides.

Inside, the model has been kitted out with signature leather seats and a leather steering wheel, along with a gold-plated horse-head knob adorning the gear shift lever.

For those unwilling to splash out on a Smart, the brands have also created a set of headphones with the same style, which will be available via the WeSC online shop and its stores from spring next year.

Prices of the headphones and the model itself haven't been unveiled, although more details are likely to be released at next week's Frankfurt Motor Show, when WeSC will join several fashion names also expected to be in attendance courtesy of auto brands.

Fendi has lent its touch to a Maserati GranCabrio, while French shoe designer Pierre Hardy will be on display at the Peugeot stand thanks to a collaboration on the new HX1 plug-in hybrid concept.

The Frankfurt Auto Show runs September 15-25 in Frankfurt, Germany.

Watch a video of the Smart being made: http://www.youtube.com/watch?v=U4u6pURIT_w

http://www.iaa.de/en


 

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