Off the peg: Is fashion going to the dogs? Gucci gives Bruno a new leash of life

hen you have to confess that your dog, yes, your dog, is better dressed than you are, it's a sad day. Last week, Bruno, my nine-month- old Weimeraner, was given a green box embossed in gold with the legend "Gucci". It contained a dog lead and collar covered with a lurid turquoise floral fabric (a cross between Pucci and Brentford Nylons - but in a very nice way). The gift is just one of the 51 new Gucci accessories. This range also includes a cat collar, condom holder, Tampax box, mobile phone case and pillow. All really crucial purchases then.

Tom Ford, Gucci's designer, is a noted dog lover who feels no shame in turning up for an important event with a fine coating of hound hairs on his suit. His dog even has a frequent-flier card for Air France. Hence Mr Ford's interest in canine fashion statements.

I thought the collar looked fantastic. My partner cringed. "I am not walking Bruno in that thing ... I'll get beaten up," he wailed. He had a point. It was all very well Bruno parading around our house looking like the doggy version of Cher (no, that's too harsh on Bruno) but it would be another matter down at the park - which is not the place for dogs to sport collar-and-lead combos costing pounds 130.

So it was with trepidation that we set off. Well I was nervous. Bruno, despite being overdressed, seemed more confident and aloof than ever before. Once he was off the leash, I found myself hiding the thing in my pocket, but in no time Bruno was running up to every dog he saw and I'm sure I heard him mutter "Darling, look what I've got" to some mutt on a piece of string.

Later that day I met friends for coffee in Soho and Bruno, by now in a very West End mood, came too. Sitting outside Bar Italia, he attracted far too much attention (it's also a sad day when your dog is the only reason people ever give you a second look). My friend Sarah thought his makeover a triumph - "He's the Gucci pooch" - she declared.

Sadly nobody seemed to recognise the provenance of Bruno's lead but it certainly drew looks. I am not sure all of them were complimentary but when you are out there pushing the boundaries of fashion, you have to be prepared to put up with philistines. Well, that's what Bruno says

For Gucci stockists call 0171-235 6707

Suggested Topics
Have you tried new the Independent Digital Edition apps?
ebookA delicious collection of 50 meaty main courses
Life and Style
ebookNow available in paperback
Arts and Entertainment
Billie Piper as Brona in Penny Dreadful
tvReview: It’s business as usual in Victorian London. Let’s hope that changes as we get further into the new series spoiler alert
Life and Style
A nurse tends to a recovering patient on a general ward at The Queen Elizabeth Hospital in Birmingham
Arts and Entertainment
No Offence
tvReview: No Offence has characters who are larger than life and yet somehow completely true to life at the same time spoiler alert
Chuck Norris pictured in 1996
Arts and Entertainment
Sarah Lucas, I SCREAM DADDIO, Installation View, British Pavilion 2015
artWhy Sarah Lucas is the perfect choice to represent British art at the Venice Biennale
A voter placing a ballot paper in the box at a polling station
Arts and Entertainment
The Queen (Kristin Scott Thomas) in The Audience
theatreReview: Stephen Daldry's direction is crisp in perfectly-timed revival
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    SThree: Trainee Recruitment Consultant - Dublin

    £13676.46 - £16411.61 per annum + OTE: SThree: SThree Trainee Recruitment Cons...

    Ashdown Group: Marketing or Business Graduate Opportunity - Norwich - £22,000

    £18000 - £22000 per annum + training: Ashdown Group: Business and Marketing Gr...

    SThree: Trainee Recruitment Consultant

    £20000 - £25000 per annum + Commission: SThree: Are you great at building rela...

    Ashdown Group: Database Analyst - Birmingham - £22,000 plus benefits

    £20000 - £22000 per annum + excellent benefits: Ashdown Group: Application Sup...

    Day In a Page

    General Election 2015: Ed Miliband's unlikely journey from hapless geek to heart-throb

    Miliband's unlikely journey from hapless geek to heart-throb

    He was meant to be Labour's biggest handicap - but has become almost an asset
    General Election 2015: A guide to the smaller parties, from the the National Health Action Party to the Church of the Militant Elvis Party

    On the margins

    From Militant Elvis to Women's Equality: a guide to the underdogs standing in the election
    Amr Darrag: Ex-Muslim Brotherhood minister in exile still believes Egypt's military regime can be replaced with 'moderate' Islamic rule

    'This is the battle of young Egypt for the future of our country'

    Ex-Muslim Brotherhood minister Amr Darrag still believes the opposition can rid Egypt of its military regime and replace it with 'moderate' Islamic rule, he tells Robert Fisk
    Why patients must rely less on doctors: Improving our own health is the 'blockbuster drug of the century'

    Why patients must rely less on doctors

    Improving our own health is the 'blockbuster drug of the century'
    Sarah Lucas is the perfect artist to represent Britain at the Venice Biennale

    Flesh in Venice

    Sarah Lucas has filled the British pavilion at the Venice Biennale with slinky cats and casts of her female friends' private parts. It makes you proud to be a woman, says Karen Wright
    11 best anti-ageing day creams

    11 best anti-ageing day creams

    Slow down the ageing process with one of these high-performance, hardworking anti-agers
    Juventus 2 Real Madrid 1: Five things we learnt, including Iker Casillas is past it and Carlos Tevez remains effective

    Juventus vs Real Madrid

    Five things we learnt from the Italian's Champions League first leg win over the Spanish giants
    Ashes 2015: Test series looks a lost cause for England... whoever takes over as ECB director of cricket

    Ashes series looks a lost cause for England...

    Whoever takes over as ECB director of cricket, says Stephen Brenkley
    Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

    Fishing is on Nigel Farage's mind

    Ukip leader casts a line to the disaffected
    Who is bombing whom in the Middle East? It's amazing they don't all hit each other

    Who is bombing whom in the Middle East?

    Robert Fisk untangles the countries and factions
    China's influence on fashion: At the top of the game both creatively and commercially

    China's influence on fashion

    At the top of the game both creatively and commercially
    Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

    The man known as GOD has a reputation for getting the job done

    Lord O'Donnell's three principles of rule
    Rainbow shades: It's all bright on the night

    Rainbow shades

    It's all bright on the night
    'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

    Bread from heaven

    Dutch survivors thank RAF for World War II drop that saved millions
    Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

    How 'the Axe' helped Labour

    UK will be 'run for the wealthy and powerful' if Tories retain power