Playboy Enterprises said Tuesday it is set to unveil its first shop in Taiwan next month following the launch of its television channel on the island.
The Playboy store in Taipei will be a free-standing three-storey building occupying 2,500 square feet (230 square metres) and will be operated under licence by Zino HK Ltd., the company said without providing financial details.
It was unclear what products the store would sell, but other similar outlets mainly offer Playboy brand-themed fashion items.
Playboy TV was launched in Taiwan in September through the island's leading telecom operator Chunghwa Telecom's digital platform MOD IPTV.
Local media said the company has kicked off a contest to recruit official sales girls for the store with a monthly salary of 100,000 Taiwan dollars (3,230 US) and free model training courses.