Property: Hot Spot: Brook Green, West London: An oasis where money grows

Brook Green experienced an evolutionary change last century with the drying up of the stream which provided it with half its name. As a new century approaches, another revolutionary development promises even profounder change. The epicentre of the radical rumblings lies just across the border with Shepherd's Bush.

Brook Green refers to a large area of W14 as well as to the long narrow peninsula extending eastward, and providing instant relief, from Shepherd's Bush Road. It falls within a distinct box formed by four major roads: Hammersmith Road, Shepherd's Bush Road, Shepherd's Bush Green, and Holland Road.

"Beyond us is Chiswick, which many buyers say is too far out," says Adam Hesse, local partner of Townends estate agents. "We are the last bastion of easy commutability."

Brook Green contains a mix of housing, covering apartment blocks and town houses, high-rise council estates and period cottages and houses. "Brook Green has many little villages," says Mr Hesse. "It continues to attract tenants and owner-occupiers who have been priced out of South Kensington and Notting Hill."

Prices may soar thanks to the White City scheme in the area running from Shepherd's Bush to the A40, alongside the Westway spur. The light industry, rail lines and depots will yield to a shopping centre, housing and leisure facilities, including a multi-screen cinema.

"I explore areas with special factors," says James Wilson, a Lane Fox director who sniffs out new investment opportunities, "and the White City development is a major infrastructural project that will impact on the entire area. If you buy in Brook Green today, you will see yields around 1 and 2 per cent higher than prime residential areas."

According to Mr Wilson, "Holland Park roundabout is a dividing line. West of it in Brook Green is miles cheaper than east, roughly from pounds 800 per square foot to pounds 200 or less. There will always be a vast discrepancy, but an infrastructural project like this will go a long way to redressing the balance. But do take a five-year view."

Mr Hesse offers a similar prognosis: "Brook Green is an oasis amid horrible roads, and Shepherd's Bush Green was never the jewel in the crown of anywhere, except Shepherd's Bush. But White City will brighten it up. The shady shops will move out, nice boutiques will move in. The contrast between the two greens will level out."

Brook Green may even receive cinematic fallout: "When Notting Hill becomes even more ludicrously expensive than it currently is, the film may encourage owners to try to sell at a silly price," Mr Hesse says. "If they get it, some may move here. When White City is finished, it will brighten up the entire Shepherd's Bush side of Brook Green."

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
News
The 67P/CG comet as seen from the Philae lander
scienceThe most important scientific breakthroughs of 2014
Arts and Entertainment
Ian McKellen as Gandalf in The Hobbit: The Battle Of The Five Armies
film
Sport
football
Arts and Entertainment
Sarah Koenig, creator of popular podcast Serial, which is to be broadcast by the BBC
tvReview: The secret to the programme's success is that it allows its audience to play detective
News
Ruby Wax has previously written about her mental health problems in her book Sane New World
people
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Recruitment Genius: Sales Executives - OTE £60,000

    £25000 - £60000 per annum: Recruitment Genius: Are you passionate about Custom...

    Recruitment Genius: Care Workers Required - The London Borough of Bromley

    £15000 per annum: Recruitment Genius: This homecare agency is based in Beckenh...

    Recruitment Genius: Sales Executives - OTE £50,000

    £25000 - £50000 per annum: Recruitment Genius: Are you passionate about Custom...

    Recruitment Genius: Sales Executives - OTE £50,000

    £25000 - £50000 per annum: Recruitment Genius: Are you passionate about Custom...

    Day In a Page

    Could cannabis oil reverse the effects of cancer?

    Could cannabis oil reverse effects of cancer?

    As a film following six patients receiving the controversial treatment is released, Kate Hilpern uncovers a very slippery issue
    The Interview movie review: You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here

    The Interview movie review

    You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here
    Serial mania has propelled podcasts into the cultural mainstream

    How podcasts became mainstream

    People have consumed gripping armchair investigation Serial with a relish typically reserved for box-set binges
    Jesus Christ has become an unlikely pin-up for hipster marketing companies

    Jesus Christ has become an unlikely pin-up

    Kevin Lee Light, aka "Jesus", is the newest client of creative agency Mother while rival agency Anomaly has launched Sexy Jesus, depicting the Messiah in a series of Athena-style poses
    Rosetta space mission voted most important scientific breakthrough of 2014

    A memorable year for science – if not for mice

    The most important scientific breakthroughs of 2014
    5 best activity trackers

    Fitness technology: 5 best activity trackers

    Up the ante in your regimen and change the habits of a lifetime with this wearable tech
    Jeb Bush vs Hillary Clinton: The power dynamics of the two first families

    Jeb Bush vs Hillary Clinton

    Karen Tumulty explores the power dynamics of the two first families
    Stockholm is rivalling Silicon Valley with a hotbed of technology start-ups

    Stockholm is rivalling Silicon Valley

    The Swedish capital is home to two of the most popular video games in the world, as well as thousands of technology start-ups worth hundreds of millions of pounds – and it's all happened since 2009
    Did Japanese workers really get their symbols mixed up and display Santa on a crucifix?

    Crucified Santa: Urban myth refuses to die

    The story goes that Japanese store workers created a life-size effigy of a smiling "Father Kurisumasu" attached to a facsimile of Our Lord's final instrument of torture
    Jennifer Saunders and Kate Moss join David Walliams on set for TV adaptation of The Boy in the Dress

    The Boy in the Dress: On set with the stars

    Walliams' story about a boy who goes to school in a dress will be shown this Christmas
    La Famille Bélier is being touted as this year's Amelie - so why are many in the deaf community outraged by it?

    Deaf community outraged by La Famille Bélier

    The new film tells the story of a deaf-mute farming family and is being touted as this year's Amelie
    10 best high-end laptops

    10 best high-end laptops

    From lightweight and zippy devices to gaming beasts, we test the latest in top-spec portable computers
    Michael Carberry: ‘After such a tough time, I’m not sure I will stay in the game’

    Michael Carberry: ‘After such a tough time, I’m not sure I will stay in the game’

    The batsman has grown disillusioned after England’s Ashes debacle and allegations linking him to the Pietersen affair
    Susie Wolff: A driving force in battle for equality behind the wheel

    Susie Wolff: A driving force in battle for equality behind the wheel

    The Williams driver has had plenty of doubters, but hopes she will be judged by her ability in the cockpit
    Adam Gemili interview: 'No abs Adam' plans to muscle in on Usain Bolt's turf

    'No abs Adam' plans to muscle in on Usain Bolt's turf

    After a year touched by tragedy, Adam Gemili wants to become the sixth Briton to run a sub-10sec 100m