Property: Hot Spot: Brook Green, West London: An oasis where money grows

Brook Green experienced an evolutionary change last century with the drying up of the stream which provided it with half its name. As a new century approaches, another revolutionary development promises even profounder change. The epicentre of the radical rumblings lies just across the border with Shepherd's Bush.

Brook Green refers to a large area of W14 as well as to the long narrow peninsula extending eastward, and providing instant relief, from Shepherd's Bush Road. It falls within a distinct box formed by four major roads: Hammersmith Road, Shepherd's Bush Road, Shepherd's Bush Green, and Holland Road.

"Beyond us is Chiswick, which many buyers say is too far out," says Adam Hesse, local partner of Townends estate agents. "We are the last bastion of easy commutability."

Brook Green contains a mix of housing, covering apartment blocks and town houses, high-rise council estates and period cottages and houses. "Brook Green has many little villages," says Mr Hesse. "It continues to attract tenants and owner-occupiers who have been priced out of South Kensington and Notting Hill."

Prices may soar thanks to the White City scheme in the area running from Shepherd's Bush to the A40, alongside the Westway spur. The light industry, rail lines and depots will yield to a shopping centre, housing and leisure facilities, including a multi-screen cinema.

"I explore areas with special factors," says James Wilson, a Lane Fox director who sniffs out new investment opportunities, "and the White City development is a major infrastructural project that will impact on the entire area. If you buy in Brook Green today, you will see yields around 1 and 2 per cent higher than prime residential areas."

According to Mr Wilson, "Holland Park roundabout is a dividing line. West of it in Brook Green is miles cheaper than east, roughly from pounds 800 per square foot to pounds 200 or less. There will always be a vast discrepancy, but an infrastructural project like this will go a long way to redressing the balance. But do take a five-year view."

Mr Hesse offers a similar prognosis: "Brook Green is an oasis amid horrible roads, and Shepherd's Bush Green was never the jewel in the crown of anywhere, except Shepherd's Bush. But White City will brighten it up. The shady shops will move out, nice boutiques will move in. The contrast between the two greens will level out."

Brook Green may even receive cinematic fallout: "When Notting Hill becomes even more ludicrously expensive than it currently is, the film may encourage owners to try to sell at a silly price," Mr Hesse says. "If they get it, some may move here. When White City is finished, it will brighten up the entire Shepherd's Bush side of Brook Green."

Have you tried new the Independent Digital Edition apps?
Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Recruitment Genius: Client Manager

    £27000 - £35000 per annum: Recruitment Genius: A growing, successful, friendly...

    Recruitment Genius: Property Negotiator - OTE £20,000+

    £16000 - £25000 per annum: Recruitment Genius: This family owned, independent ...

    Recruitment Genius: Sales Administrator - Spanish Speaking

    £17000 - £21000 per annum: Recruitment Genius: This is a fantastic opportunity...

    Recruitment Genius: Sales Administrator - German Speaking

    £17000 - £23000 per annum: Recruitment Genius: This is a fantastic opportunity...

    Day In a Page

    The Greek referendum exposes a gaping hole at the heart of the European Union – its distinct lack of any genuine popular legitimacy

    Gaping hole at the heart of the European Union

    Treatment of Greece has shown up a lack of genuine legitimacy
    Number of young homeless in Britain 'more than three times the official figures'

    'Everything changed when I went to the hostel'

    Number of young homeless people in Britain is 'more than three times the official figures'
    Compton Cricket Club

    Compton Cricket Club

    Portraits of LA cricketers from notorious suburb to be displayed in London
    London now the global money-laundering centre for the drug trade, says crime expert

    Wlecome to London, drug money-laundering centre for the world

    'Mexico is its heart and London is its head'
    The Buddhist temple minutes from Centre Court that helps a winner keep on winning

    The Buddhist temple minutes from Centre Court

    It helps a winner keep on winning
    Is this the future of flying: battery-powered planes made of plastic, and without flight decks?

    Is this the future of flying?

    Battery-powered planes made of plastic, and without flight decks
    Isis are barbarians – but the Caliphate is a dream at the heart of all Muslim traditions

    Isis are barbarians

    but the Caliphate is an ancient Muslim ideal
    The Brink's-Mat curse strikes again: three tons of stolen gold that brought only grief

    Curse of Brink's Mat strikes again

    Death of John 'Goldfinger' Palmer the latest killing related to 1983 heist
    Greece debt crisis: 'The ministers talk to us about miracles' – why Greeks are cynical ahead of the bailout referendum

    'The ministers talk to us about miracles'

    Why Greeks are cynical ahead of the bailout referendum
    Call of the wild: How science is learning to decode the way animals communicate

    Call of the wild

    How science is learning to decode the way animals communicate
    Greece debt crisis: What happened to democracy when it’s a case of 'Vote Yes or else'?

    'The economic collapse has happened. What is at risk now is democracy...'

    If it doesn’t work in Europe, how is it supposed to work in India or the Middle East, asks Robert Fisk
    The science of swearing: What lies behind the use of four-letter words?

    The science of swearing

    What lies behind the use of four-letter words?
    The Real Stories of Migrant Britain: Clive fled from Zimbabwe - now it won't have him back

    The Real Stories of Migrant Britain

    Clive fled from Zimbabwe - now it won’t have him back
    Africa on the menu: Three foodie friends want to popularise dishes from the continent

    Africa on the menu

    Three foodie friends want to popularise dishes from the hot new continent
    Donna Karan is stepping down after 30 years - so who will fill the DKNY creator's boots?

    Who will fill Donna Karan's boots?

    The designer is stepping down as Chief Designer of DKNY after 30 years. Alexander Fury looks back at the career of 'America's Chanel'