This is a little monster who cruises the American highways with his laidback mate Angel (Philippe Petit) at the wheel of a battered old wreck. Flat Eric swats flies, tricks cops, dances like a demon and slurps noisily on a drink called Whiz. (Captain Pugwash would be proud.) He even wears the latest plain white, no-label trainers. The perfect furry foil to Angel, who looks sharp and slick in his slacks, Flat Eric could be the dream icon beleaguered Levi's has been looking for. HBReuse content
YOU MAY have noticed a curious increase in car passengers head- banging to techno over recent weeks. If so, you can thank this furry yellow creature for it. Flat Eric - for it is he - is the star of Levi's TV campaign for its Sta-Prest "one crease" clothing range, and in a mere three weeks, he's gained a near cult following from both the advertising industry and the motoring public.