Wears silver metal frames, pounds 110, D&G by Marcolin, Selfridges, 400 Oxford Street, London W1 (tel: 01635 529997).
"I chose these glasses because they're the coolest!"
Catherine, 34, PR consultant
Wears dark red frames, pounds 99, Calvin Klein (tel: 0800 722020).
"I picked these red glasses as they match my jacket. I get terribly stressed if my clothes and accessories don't co-ordinate."
Graham, 29, graphic designer
Wears clear frames with red tinted lenses, pounds 109, Cutler and Gross, 16 Knightsbridge Green, Knightsbridge, London SW1 (tel: 0171 581 2250).
"I chose these frames because they were the most unusual and I like to be different."
Lindsay Cameron, 27, photographer's assistant
Wears dark red tortoiseshell glasses, pounds 120, Katharine Hamnett (tel: 0171 978 1888).
"I normally wear something metal and oval as my face is quite square. I decided on these more angled frames as I thought they looked quite glamorous and film-starry."
Ben, 29, scenic artist
Wears purple tinted glasses, pounds 109, Cutler & Gross, 16 Knightsbridge Green, Knightsbridge, London SW1 (tel: 0171 581 2250).
"I prefer glasses with silver frames because I think they look quite Seventies."
Zoe, 18 months, full-time baby
Wears red frames, pounds 109, Cutler & Gross, 16 Knightsbridge Green, Knightsbridge, London SW1 (tel: 0171 581 2250).
Zoe is too young as yet to comment on her choice. We think she looks great, though.
I must make a confession. I think the new Chloe sunglasses are vile, despite everyone telling me they are the latest cool thing. No. They might have trendy Seventies gradient lenses and a diamante heart in one corner but to me they look like remainders from the QVC shopping channel. They are almost as bad as those yellow tinted glasses that make you look as though you have liver disease.
The only glasses to wear this summer are Calvin Klein's elongated aviators (style no: 255S). They are classy and the metal frames come in five colours - black, silver, dark gold, bronze and gold - with toning lenses and they are very, very cool. And I'll let you into a secret - some of the fashion folk telling you to buy Chloe have ordered the Calvin Klein's for themselves, the sneaky puppets.
For this week's shoot we herded up some perfectly lovely normal people, sat them in front of hundreds of pairs of glasses and let them pick whichever ones they wanted to wear. You'll see that sanity still rules in the UK because not one of them picked a Chloe pair.
Doris, 32, full-time mother to Zoe
Wears tortoiseshell oval frames, pounds 175, Paul Smith Accessories, 43 Floral Street, Covent Garden WC2 (tel: 0171 379 7133).
"I usually go for brown, rather than black. I liked these as the shape is quite different."
John, 31, sound engineer
Wears black square glasses, pounds 150, Kirk Originals, 36 Earlham Street, London WC2 (tel: 0171 240 5055).
"I didn't choose to wear these - you made me do it. No, really, I thought they were big and stupid."
Fred, 32, publican
Wears black plastic frames, 50p, from a charity shop.
"I've chosen to wear my own sunglasses. I bought them from a charity shop because they have a Playboy bunny on them and I quite fancy myself as a bit of a stud."
Mel, 27, PR consultant
Wears bronze metal frames, pounds 85, CK, Dolland & Aitchison nationwide (tel: 0800 722020).
"I like the Seventies aviator porn-star shape. I've got a bit of a Val Kilmer pilot fetish."
Cath, 27, art director
Wears olive tinted glasses pounds 179, Paul Smith, 43 Floral Street, London WC2 (tel: 0171 379 7133).
"These frames are quite feminine, and I could wear them all the time because the lenses are quite lightly tinted. They make me look quite different."
Ed, 33, graphic designer
Wears black sunglasses with dragon arms, pounds 150, Jean Paul Gaultier (tel: 0171 978 1888).
"I like these glasses because they go with the look I've got going on at the moment. I'm having my hair cut tomorrow though, so they probably won't suit me after today."Reuse content