http://www.independent.co.uk/life-style/redbulletin/?service=Rss http://www.independent.co.uk/life-style/redbulletin/shaun-white-is-already-the-biggest-name-in-snowboarding-and-now-hes-aiming-to-raise-the-bar-even-higher-1831863.html http://www.independent.co.uk/life-style/redbulletin/shaun-white-is-already-the-biggest-name-in-snowboarding-and-now-hes-aiming-to-raise-the-bar-even-higher-1831863.html ]]> <p> It isn’t hard to pick Shaun White out from the small coterie of pro-snowboarders being ushered through the entrance of Burton’s flagship SoHo outlet in New York. While the others, all branded hoodies, oversized jeans and retro sneakers, are ushered quietly to a table at the back of the store to take their places for a signing session, White’s entrance is a little less low-key, a little more Hollywood. </p> Red Bulletin Tue, 01 Dec 2009 09:59:01 +0000