Shopperholic: Luggage label

For anyone harbouring a passion for the famous Louis Vuitton monogram bags, the news of a new store opened on Bond Street should be enough to guarantee a complete sell-out of the new range, designed by Marc Jacobs.

The opening party, held slap bang in the middle of British Fashion Week last week, proved to be somewhat of a "who's who" in fashion circles. The swank affair, definitely the party to be seen at, was marked with the proverbial gift - a small leather wrist band imprinted with the date of said fashionable affair.

The store is one of four in London and only the second in the world to hold the exclusive new collection from Marc Jacobs. The classic Damier chequerboard design is the first Vuitton look to undergo a face-lift by minimalist Jacobs. The luxury range includes a mini-vanity box evening bag, pounds 580, and a flat handbag which tucks neatly under your arm, pounds 420.

The clothes are equally desirable in luxurious fabrics like cashmere and butter-soft leather. V-neck jumpers and pedal pushers have become the look for the season when worn by hot model Maggie Riser, the new younger-look face of Louis Vuitton. The store is set to be a turning point for Louis Vuitton, aiming to catch up with the likes of Gucci. From the look of the party, I'd say the two are literally neck and neck.