But what to get? Shopping experts from Tatler and Harrods have joined forces this year to offer succour at the Harrods Valentine Help Desk. Open from 10am-6pm, and located in the fine jewellery department on the ground floor, the Help Desk team will do their dammdest to suggest the perfect gift within your budget, however tricky your Valentine. They'll even feed you chocolates while they quiz you as to your sweetheart's desire.
Their aim is to give you lots of original and innovative shopping advice. They won't just suggest champagne and flowers: they'll recommend the trendiest brands and the hippest flowers, or hot pink Prada lingerie, pure white linen sheets, or dinner for two delivered directly to your door.
You can phone the help desk (0171-730 1234) but unless you order something wildly extravagant - a grand piano, for instance - they won't be able to deliver in time for the big day.