Starbucks launches colour-changing cold brew coffee in Asia

It’s all-natural too

(Starbucks)

Starbucks is renowned for getting kooky in the coffee department.

It was just 10 months ago that the US coffee chain launched a unicorn Frappucino, complete with a garish fuchsia hue and a sprinkling of blue and pink “fairy powders”.

Now, it seems Starbucks has been getting experimental once again with another eccentric caffeinated offering; introducing the Butterfly Lemonade Cold Brew.

(Starbucks (Starbucks)

Available throughout Asian stores from February 20, the multi-coloured drink will take the form of an iced coffee made with a naturally-blue butterfly pea flower tea and lemonade.

When the tea is mixed with the lemonade, it reacts by turning violet in colour, which, when swirled with the coffee results in an ombre drink that blends from a deep blue to a pale yellow.

Thanks to its colour-changing potential, the tea is a popular ingredient amongst cocktail mixologists and is used to create a multitude of visual effects.

The avant-garde beverage has polarised Starbucks' loyal fan base.

While some have taken to Twitter to praise the drink as being "so good", others have labelled it as "vile" and mocked its slightly wordy name.

"Wait. Starbucks has a new drink called “Butterfly Pea Lemonade Cold Brew? They’re going to make people say that out loud? Seriously?" wrote one user.

The Butterfly Lemonade Cold Brew isn’t the only new drink on Starbucks’ ever-changing menu, there’s also a Macadamia Cocoa Cappuccino coming to Asian stores.

(Starbucks (Starbucks)

The rich drink will be an indulgent twist on the traditional espresso-based drink with the addition of a nutty chocolate sauce and a graham cracker crunch.

Innovative as they are, Starbucks’ most creative concoctions are typically only available in Asian markets.

At branches in Japan, customers of the coffee chain can order an array of wacky beverages including a Sakura Blossom Frappuccino and a Pink Medley Tea Latte.

Pumpkin spice lattes have never seemed less groundbreaking.