London Fashion week may be an ideal time for fashion parties, but this week it didn't quite come together as planned. It goes something like this...
The first show of the day starts at 10am, the last show of the day is supposed to start at 9.30pm. Ridiculous, right? It gets worse. In the case of Phillip Treacy last Monday read 10.45pm for a 9.30pm start (sensible people left before it began, we stayed); for Antonio Berardi read 10pm for a scheduled start time of 8.30pm. The same happened for Hussein Chalayan on Tuesday and Alexander McQueen on Wednesday. As a result, most groovy fashion types were so tired they opted for a take-away in front of the TV, instead of party glamour at the end of their long day.
The Frank Magazine/Alfa Romeo party at the Bluebird Cafe on King's Road (pictured here) suffered for this. It was held on the same night as Antonio Berardi's show, (also sponsored by Alfa Romeo), and by the time the designer turned up in his shiny new car, everyone had gone home. Luckily for Browns Focu their i-D sponsored Andy Warhol Studio 1998 party which opened fashion week, had a good turnout, and good concept. Mandi Lennard, the organiser, tried to make sure the best of what's happening in London was represented at the party. Londoner Karl Plewka, now fashion editor of Interview in New York styled the mannequins in the window; there was a preview of the Andy Warhol exhibition due to land at the Barbican on 28 May, and Andy Warhol and Edie Sedgewick even turned up. Well lookalikes did, and they stayed in character all night. The beer flowed freely, and by the end of the night everyone was all the happier having heard the one about Madonna driving past and deciding not to come in because it looked too busy.
What they failed to notice in their inebriated state was that the Browns Focus shop is on South Molton Street, which is pedestrianised. Duh!