Summer holidays leave consumers searching for toys

Internet searches for toys, toy sales and pets have increased since July 17 as more households look to purchase goods to entertain their children throughout the summer.

 

The school holidays have impacted on internet search terms according to figures released by market research and monitoring group Experian Hitwise. The increase in internet searches for items under the label 'shopping and classifieds' from the week ending July 17 to the week ending July 24, shows that toys and related products dominate the top spots.

In the UK, searches related to the newly released animated Pixar film Toy Story 3 were the most popular with ‘Toy Story 3 in Disney digital 3D' up 1 percent from the week ending July 19 coming top of the list above ‘monkey masks' which were also up 1 percent.

 In Australia the most searched term related to 'Shopping and classifieds' was online household goods store Target (+0.43%), a variation of which, ‘Target toy sale' (+0.16 percent) took second place. In Singapore, pets and painkillers were popular items with ‘adopting guinea pigs' the most searched for term (+0.04) and ‘drugstore' (+0.03) the second.  

Data from the United States is not available for the same period, but the reports from the week ending July 1 to the week ending July 17 showing slight discrepancies with the data from other countries. The most searched for retail item was farm harvesting machinery ‘ John Deere Combines (+0.01%)', though as the equipment retails for $145,000 it is possible users were searching for replica models or toys.  Actress Kourtney Kardashian who has recently released her own perfume was in second place with an increase of+0.01%. However toys were beginning to creep into the list: ‘Batman toys' came number 6.

School holidays were also clearly having an impact in Hong Kong, where the most searched for item in the category ‘shopping and classifieds - toys and hobbies' was LEGO worlds (+10.27) and Toys ‘R' US Hong Kong (+7.52),  despite a strong increase of +4.69% Barbie came third and ‘80m Bus Model Shop' +3.29 came fourth.  

United Kingdom

1.       Toy Story 3 in Disney Digital 3D +0.01%

2.       Monkey Masks +0.01%

3.       TomTom Go 360 gps sat nav +0.01%

4.       Kimberly White +.0.01%

5.       Moon dough +0.01%

6.       Worishofer (Shoes) +0.01%

7.       Sainsburys careers +0.01%

8.       Worishofer shoes +0.01%

9.       Vintage patisserie +0.01%

10.   Worishofers +0.01%

Singapore

1.       Adopting Guinea pigs +0.04%

2.       Drugstore +0.03%

3.       Ipod Adapters for cars +0.03%

4.       Single phase electric power +0.03%

5.        Vera Wang rock princess edt. spray +0.03%

6.        Apple sg +0.03%

7.       Buy back cartridges +0.03%

8.       Cathay Sinagapore +0.03%

9.       Unisex Gucci bags +0.03%

10.   Miss Sixty fragrance +0.03%

Australia

1.       Target +0.43%

2.       Target Toy sale+ 0.16%

3.       Harvey Norman +0.51%

4.       Target catalogue +0.18%

5.       JB Hi Fi +0.35%

6.       Web search by Google +0.07%

7.       Gumtree Perth +0.17%

8.       Good guys +0.15%

9.       Cash Converters+ 0.03%

10.   Scoopon+ 0.02%

  United States

1.       John Deere Combines +0.01%

2.       Kourtney Karashian +0.01%

3.       BBQ grill accessories +0.01%

4.       Josef Frank +0.01%

5.       2010 Fifa world cup final +0.01%

6.       Batman toys +0.01%

7.       Little black dresses +0.01%

8.       Bath rugs +0.01%

9.       Messenger backs for women -0.01%

10.   Cordless phone -0.01%

Hong Kong

1.       LEGO Worlds +10.27%

2.       Toys ‘R' US Hong Kong +7.52%

3.        Barbie +4.69%

4.       80m Bus Model Shop+ 3.29%

5.       Bandai +2.78

6.       Lego Shop at home+ 2.58%

7.       Hasbro +2.25%

8.       WGC Shop +2.20%

9.       Hobby link Japan +1.93%

10.   Airsoft gun web shop +1.76%