This brand is famed for its no-sweatshop stance - and for the antics of its lecherous CEO - but forget all the hoop-la around it. It makes seriously sexy T-shirts, shorts, tops and pants.
Back in 10 Minutes
The online sales arm of the hip Bread & Honey boutique, Back in 10 Minutes sells a great selection of natty sports- and streetwear.
You may not have much call for some £580 leather gun-slips, but leather maestro Bill Amberg also knows how to put a shine on the most everyday accessories for men.
Brown Bag Clothing
A good one-stop shop for designer-brand basics, you'll find everything from Armani belts to Zegna Sport sweaters here.
01625 859 185
Duffer of St George
Chances are you'll either love Duffer's colourful range of branded T-shirts, hats, scarves, knitwear and jackets, or you wouldn't be seen dead in them.
Run by staff who all skate, surf and ride, Europe's largest online action-sports store sells a fresh range of surf, snow and skate gear.
08707 555 333
For chic streetwear look no further than Maharishi's online shop and its trademark Snopants.
Murphy and Nye
If websites could talk this one would say "hello sailor", albeit in a manly way. Its Italian-inspired sailingwear comes in a range of natural colours.
01983 247 007
Having worked his way up from shoemaker's shop-boy to celebrity cobbler (David Beckham, Brad Pitt and Paul Weller are fans), Oliver Sweeney offers the most exciting traditional shoes you can buy.
Paul Smith's brand of classic clothes with a contemporary twist covers shirts, knitwear, tailoring, T-shirts, tops, jackets and shoes.
00800 222 444 55
One of the best online cashmere stores, Pure has a comprehensive men's range in addition to its women's collection.
08706 090 454
One for younger men only (unless you want to risk being labelled manly mutton), this site stocks T-shirts, tops, shirts, trousers and jackets.
08709 220 639
It wouldn't be Christmas without socks. Buy them from this sock-minded supermarket.
It's surprising that more menswear shops don't have buying facilities online. Until they do, this is a reliable fallback for T-shirts, tops, shirts, jeans, jackets and knitwear.
01189 581 634
Ted Baker's online menswear range is huge, covering stylish staples from tops, jackets and trousers to smart belts, scarves and cufflinks.
08451 304 278
If the internet had a virtual high street, this would be packed. No wonder: good prices, the latest styles and top-name designers on board. Skip the queues and buy by mouse.
Turnbull & Asser
One of London's best-loved shirt-makers, its online range may be pricey but the shirts come in a vast range of colours, fabrics and styles.
There's no excuse for shabby pants once you've tried this men's undies specialist. Choose by brand, product or style.
White T-Shirt Company
The classic wardrobe staple in just about every shape and size. And it only uses sustainable "green" cotton.
08700 434 880
For vintage-style T-shirts recreated from those worn by your favourite old rockers and other musical icons.
020-8969 6357Reuse content