You have to project personality, and to get that across, you've got to slightly overdo it. You have to remember that whilst you're reading you're hearing conversations between the director and the editor, plus the someone saying `speed up, we're running out of pictures, OK ... we haven't got the next story, ad-lib for 15 seconds while we think' through your earpiece. There's always a part of your brain that's listening to all this other stuff, so you have to push your personality a bit to compensate.
You're frying under 20 lights, you're looking at a bank of cameras and there's no physical connection between you and the people you're trying to communicate with. Technology in this case actually gets in the way. The trick is to relax, be yourself and go through this barrier and connect with your audience." Interview by Fiona McClymont
George Alagiah is presenter on the BBC's News24 channel