The material world: Wraparound cool
The Eye Jacket is probably the most technically advanced product you are ever likely to put on the end of your nose. Should a madman bearing a 12-bore shotgun fire at you from 15 metres the lenses will be pitted, but not shattered
Saturday 15 July 1995
Appliance of science
We all know about the potential harm that UV light poses to our eyes and that reflective surfaces, such as the sea or ski slopes, make sporty types particularly vulnerable. All basic Oakley lenses protect the eye against harmful rays, but the Eye Jacket lenses also have an Iridium coating which offers an extra filter to protect the eye. In addition all the lenses are designed to improve optical clarity, reduce refraction and distortion. And to think some twenty and thirtysomethings are wearing them as glorified Alice bands.
Sun in his eyes
Oakley saw the light of day almost by accident. Jim Jannard, its founder, was a keen motorcross rider who found his standard goggles useless at stopping light entering from the side and distorting his vision. This was not an occasional problem, but a constant one. You see, he lived in Irvine, California, and had to travel every day to Los Angeles, on a road that goes from North to South. That meant a whole lot of sun in his eyes. So he invented a perfect semi-circular goggle, which minimised refraction, distortion and glare. They were so effective that soon his motorcross buddies wanted them, too, and, in 1985, the wraparound concept was born. Like all concepts, it had to have key words: Strength, Protection and Clarity. The
sports fraternity were the first to benefit, as Oakley created sunglasses designed to cope with different outdoor environments. They were soon appearing in fashion magazines, and then on the street. A Lifestyle range came next.
Put your name down now
Technicalities aside, the Eye Jacket has reached fashion nirvana. It is an object of desire such that there are waiting lists for them in opticians across the land. Angela Campbell, who owns three outlets in the Manchester area, believes they are the best shades of their type on the market. "Not only do they look good, they stay on the face, don't touch the lashes, and have the best lens quality around. We can't get enough of them." she says. Her Eye Jacket customers include Jason Orange from Take That, and the Manchester United player Paul Ince.
Fingerprint or snake effect, madam?
The Eye Jacket comes in two styles and ten colours. The Full Metal Jacket is completely encased in metal, and comes in shades of matt silver and black. The rest of the range, Cheetah, Fingerprint and Snake effects, are strange but fun, and matt black, ivory bronze, and gold are bestsellers. Trademarks such as "Unobtainium", "O Matter" and "Plutonite" all add to the mystique. The first is the type of rubber which coats the hammer arms, the second the "exclusive stress resistant material" from which the frames are forged, and Plutonite is the coating that stops the madman's bullet. And we thought they looked like simple plastic and rubber
Life & Style blogs
The Last of Us Remastered: Once stilted and melodramatic, Hollywood is giving acting in video games a makeover
Ebola outbreak: Why has a disease that's only ever killed 2,000 people captivated the darkest side of our imagination?
Ebola virus: UK health officials issue warning to doctors as experts admit the outbreak 'is not under control'
National Orgasm Day: Don't get caught up on climaxing
Ebola: UK is ready to deal with outbreak, says Foreign Secretary Philip Hammond
The secret report that helps Israel hide facts
Land for gas: Merkel and Putin discussed secret deal could end Ukraine crisis
Woman and two children killed by mob in riots over 'blasphemous' Facebook post in Pakistan
Richard Dawkins tweets: 'Date rape is bad, stranger rape is worse'
Putin is 'thuggish, dishonest and reckless', says British ambassador to US
Boozy, ignorant, intolerant, but very polite – Britain as others see us
- 1 Russell Brand accuses FOX News anchor Sean Hannity of terrorism after aggressive Israel-Gaza debate
- 2 Pope Francis issues top 10 tips for happiness – including don’t try to convert other people
- 3 Arturo Vidal to Manchester United: Midfielder set to force through move to Louis van Gaal's Red Devils - reports
- 4 Disney heiress Abigail disowns her share of family profits in West Bank company
- 5 Israel's propaganda machine is finally starting to misfire
- < Previous
- Next >
£35000 - £40000 per annum + competitive: Progressive Recruitment: .Mid Level V...
£40000 - £45000 per annum + Competitive Benefits: Progressive Recruitment: Dig...
£40000 - £50000 per annum + Car, Medical, Fuel + More!: Progressive Recruitmen...
£50000 - £60000 per annum + benefits: Progressive Recruitment: An absolutely o...