The Secret Of My Success: Scott Svenson
Sunday 30 August 1998
"I came to England to work with the US Investment Bank. Setting the business up was a lifestyle thing. It wasn't something we did, thinking, 'Here's a great business opportunity, we're going to make a lot of money.' It was more, 'Here's something we miss in our daily lives.' That's probably why it was so successful - it was a labour of love.
"Setting up the first shop was bloody hard work and it was mostly down to Ally. She quit her publishing job to do the groundwork. There were times when we thought 'Is it worth it?' We were driving into Covent Garden at half past five in the morning to open the shop. I was deputy chief executive of a public company during the day, then at ten o'clock at night I'm mopping the floor. But you look at the response you get from customers and think, 'Yeah, it is'.
"The market for this kind of coffee is robust. It's not saturated - there are more ventures now, but they also educate the consumer which increases the market.
"The passion with which people hold the Seattle name is much stronger than we'd expected - it's weird because we invented it, and it's become part of the social scenery in the UK.
"Ally and I have always said that our greatest strength was our naivety, the stuff we didn't know. There were times when we didn't drive the business, it drove us. We wanted to set up one shop and have some fun with it. It was a small idea that developed a life of its own, and we just tried to hold on."
Diving in at the deep end is no excuse for shirking the style stakes
Life & Style blogs
Sustained immigration has not harmed Britons' employment, say government advisers
War is war: Why I stand with Israel
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Australia facing international condemnation after turning around Sri Lankans at sea
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
Socialist Worker called to apologise over ‘vile’ article saying Eton schoolboy Horatio Chapple's death is ‘reason to save the polar bears’
- 1 Why I'm on the brink of burning my Israeli passport
- 2 Japanese plant experts produce 10,000 lettuce heads a day in LED-lit indoor farm
- 3 War is war: Why I stand with Israel
- 4 L'Oreal cuts ties with Belgium supporter Axelle Despiegelaere after hunting trip photographs
- 5 The true Gaza back-story that the Israelis aren’t telling this week
£70000 per annum: Harrington Starr: Information Security Manager (ISO 27001, A...
£30000 - £45000 per annum + Benefits + Bonus: Harrington Starr: C# Developer (...
£60000 - £80000 per annum + Benefits + Bonus: Harrington Starr: C# Integration...
£75000 - £85000 per annum + ex bens: Deerfoot IT Resources Limited: Biztalk Te...