However, working in fashion doesn't necessarily mean drop-dead chic. "At the Galliano show where he was doing all those dogtooth suits with padding at the hips, the person in front of me, who shall remain nameless, was wearing a rip-off from a high-street store," says one journalist, not entirely ungleefully. "It was so tight that I spent the whole show transfixed by this zip half-way down her bottom."
And there are mavericks. "Someone like Alexandra Shulman [Vogue] doesn't do the black power-suit thing. She's normally dressed quite comfortably," says another insider. How very sensible ... "but she never looks quite right, she's always a bit crumpled."
The Telegraph's Hilary Alexander has been known to turn up in a headband with feathers hanging off it (plus shades); at Chanel she wore a dicky bow (no shirt), in the style of great British eccentrics like Isabella Blow. Juliet Warkentin of Marie Claire favours British designers "so she often turns up in some kind of weird experimental thing" according to one fashion insider.
On only one occasion, though, have the entire fashion flock en masse been known to wholeheartedly practise what they preach in their pages. Brown, it seems, really is the new black. At the Paris pret-a-porter collections last October, they were all kitted out in varying shades - mocha, toffee, chocolate, caramel, camel. Even Suzy Menkes, fashion editor of the Herald Tribune and doyenne of them all, who normally favours Chanel (black), was seen in a brown velvet jacket trimmed in fur. "It was quite shocking," says one fashion writer. "With all that colour around, no wonder we needed our sunglasses."