Top US web properties: online shoppers score discounts with coupon sites

During the busy holiday shopping season, consumers raced online to find shopping deals and discounts from retailers and coupon websites.

The offer of free shipping and attractive discounts was all the enticement shoppers needed to spend their dollars on the web this year.  

"As the holiday shopping season kicked-off in November, Americans were quick to take advantage of retailers' early promotions and savings in crossing a few items off their shopping list," said Jeff Hackett, executive vice president of comScore Media Metrix.

"Cyber Monday - the Monday after Thanksgiving - came in as the heaviest online spending day on record in the U.S. which contributed a strong portion of traffic growth at retail and coupon sites."

Coupon sites saw the biggest increase in traffic during November said market researcher comScore in their report on the top online properties for November 2010, released on December 21.

A record 44 million people in the US visited a coupon site during month, up 40 percent since October.

Groupon grabbed the top ranking across all coupon sites during the month with 10 million unique visitors (up 54 percent from October) while CouponCabin.com and Coupons, Inc. took second and third places with 8.8 million visitors and 6.4 million visitors respectively.

Amazon Sites were the top ranking retail sites in November with 83.9 million unique visitors followed by Wal-Mart (51.8 million visitors), Apple.com Worldwide Sites (40.3 million visitors) and Target Corporation (39.8 million visitors).

In November Yahoo! Sites were the number one property in the US with 181 million visitors closely followed by Google and Microsoft Sites with 178.7 million and 175.7 million visitors for the month respectively.

Some of the biggest movers during the month included Target, which jumped up by 13 positions to number 27; Wal-Mart, up 10 places to number 20; and BestBuy.com Sites, leaping into the top 50 ranking in 41st place with a 75 percent increase in visitors.

ComScore's Top 10 Properties in the US for the month of November 2010:

  1. Yahoo! Sites - 180,987,000 unique visitors
  2. Google Sites -  178,726,000 unique visitors
  3. Microsoft Sites - 175,732,000 unique visitors
  4. FACEBOOK.COM - 151,722,000 unique visitors
  5. AOL, Inc. - 114,484,000 unique visitors
  6. Ask Network - 92,369,000 unique visitors
  7. Glam Media - 89,864,000 unique visitors
  8. CBS Interactive - 88,017,000 unique visitors
  9. Turner Digital - 86,452,000 unique visitors
  10. Amazon Sites - 83,875,000 unique visitors
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Arts and Entertainment
Kara Tointon and Jeremy Piven star in Mr Selfridge
tvActress Kara Tointon on what to expect from Series 3
Voices
Winston Churchill, then prime minister, outside No 10 in June 1943
voicesA C Benson called him 'a horrid little fellow', George Orwell would have shot him, but what a giant he seems now, says DJ Taylor
News
i100
Sport
footballBrighton vs Arsenal match report
Arts and Entertainment
Benedict Cumberbatch has spoken about the lack of opportunities for black British actors in the UK
film
News
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Austen Lloyd: Private Client Solicitor - Oxford

    Excellent Salary : Austen Lloyd: OXFORD - REGIONAL FIRM - An excellent opportu...

    Austen Lloyd: Clinical Negligence Associate / Partner - Bristol

    Super Package: Austen Lloyd: BRISTOL - SENIOR CLINICAL NEGLIGENCE - An outstan...

    Recruitment Genius: Sales Consultant - Solar Energy - OTE £50,000

    £15000 - £50000 per annum: Recruitment Genius: Fantastic opportunities are ava...

    Recruitment Genius: Compute Engineer

    Negotiable: Recruitment Genius: A Compute Engineer is required to join a globa...

    Day In a Page

    Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

    What the six wise men told Tony Blair

    Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
    25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

    25 years of The Independent on Sunday

    The stories, the writers and the changes over the last quarter of a century
    Homeless Veterans appeal: 'Really caring is a dangerous emotion in this kind of work'

    Homeless Veterans appeal

    As head of The Soldiers' Charity, Martin Rutledge has to temper compassion with realism. He tells Chris Green how his Army career prepared him
    Wu-Tang Clan and The Sexual Objects offer fans a chance to own the only copies of their latest albums

    Smash hit go under the hammer

    It's nice to pick up a new record once in a while, but the purchasers of two latest releases can go a step further - by buying the only copy
    Geeks who rocked the world: Documentary looks back at origins of the computer-games industry

    The geeks who rocked the world

    A new documentary looks back at origins of the computer-games industry
    Belle & Sebastian interview: Stuart Murdoch reveals how the band is taking a new direction

    Belle & Sebastian is taking a new direction

    Twenty years ago, Belle & Sebastian was a fey indie band from Glasgow. It still is – except today, as prime mover Stuart Murdoch admits, it has a global cult following, from Hollywood to South Korea
    America: Land of the free, home of the political dynasty

    America: Land of the free, home of the political dynasty

    These days in the US things are pretty much stuck where they are, both in politics and society at large, says Rupert Cornwell
    A graphic history of US civil rights – in comic book form

    A graphic history of US civil rights – in comic book form

    A veteran of the Fifties campaigns is inspiring a new generation of activists
    Winston Churchill: the enigma of a British hero

    Winston Churchill: the enigma of a British hero

    A C Benson called him 'a horrid little fellow', George Orwell would have shot him, but what a giant he seems now, says DJ Taylor
    Growing mussels: Precious freshwater shellfish are thriving in a unique green project

    Growing mussels

    Precious freshwater shellfish are thriving in a unique green project
    Diana Krall: The jazz singer on being friends with Elton John, outer space and skiing in Dubai

    Diana Krall interview

    The jazz singer on being friends with Elton John, outer space and skiing in Dubai
    Pinstriped for action: A glimpse of what the very rich man will be wearing this winter

    Pinstriped for action

    A glimpse of what the very rich man will be wearing this winter
    Russell T Davies & Ben Cook: 'Our friendship flourished online. You can share some very revelatory moments at four in the morning…'

    Russell T Davies & Ben Cook: How we met

    'Our friendship flourished online. You can share some very revelatory moments at four in the morning…'
    Bill Granger recipes: Our chef serves up his favourite Japanese dishes

    Bill Granger's Japanese recipes

    Stock up on mirin, soy and miso and you have the makings of everyday Japanese cuisine
    Michael Calvin: How we need more Eric Cantonas to knock some sense into us

    Michael Calvin's Last Word

    How we need more Eric Cantonas to knock some sense into us