Monday 22 September 1997
A Dance to the Music of Time, Channel 4's adaptation of Anthony Powell's epic, is its most expensive drama serial ever. Alan Bennett, John Gielgud, Miranda Richardson, Zoe Wanamaker and Edward Fox are just five reasons why. But it will it make the money back in advertising? Zenith, the nation's biggest buyer of TV airtime, thinks so, seeing how the Bleasdale thriller Melissa did in the same slot. Dramas like this bring in around 3.6 million viewers, 50 per cent more than Channel 4's average, with a heavy bias to lucrative AB viewers. Running over 10 hours at peak time, A Dance ... could raise the average of the channel's autumn season.
Cracker's new prize
Also on Channel 4's schedule this autumn is the third showing of the first series of Cracker, bought from ITV for about a tenth of the cost of an original Channel 4 drama. The Morse repeats brought in 4.2 million viewers and almost doubled its viewing share. When Granada does things like sell old Crackers to Channel 4 it upsets other ITV companies, which lose revenue. ITV may well not cross-promote the re-runs.
Digital hardly counts
Media correspondents writing about the digital television revolution find readers likely to turn the page. This will be an even bigger problem for the media companies about to invest millions in it. A survey by MediaCom shows that 60 per cent of the population do not know anything about digital services. Of the others, 25 per cent say they have decided not to get it, or think there is no need for it: 80 per cent of those without satellite and cable TV are happy with the five channels they have got. It's as well the Government aims to force people to tune into digital by turning off analogue.
Backfiring on 5
Channel 5 was created because advertisers wanted it. They wanted more viewers to move from the BBC where ads cannot get to them. So it is important for Channel 5 to ensure that its viewers are indeed coming from the BBC and not from commercial rivals. Channel 5 claims that the BBC's viewing share has fallen from 44 per cent to 42.9 per cent since it came on air, but MediaCom points out that when Channel 5 took a 2.7 per cent share of viewing, ITV's share fell by (you guessed it) 2.7 per cent. Media-Com thinks BBC's viewers are going to cable and satellite.
Life & Style blogs
Men in tights: getting to the bottom of the latest trend
Snapchat removed the Best Friends list feature and 'stalkers' are upset
Night Nurse could put drivers over new drug limit
Stephen Hawking: NHS is Britain's finest public service and must be preserved from commercial interests
Baldness could soon be treated using stem cells, scientists hope
9 reasons Greece's experiment with the radical left is doomed to failure
Have we reached 'peak food'? Shortages loom as global production rates slow
Greece elections: Syriza and EU on collision course after election win for left-wing party
Stephen Fry explains what he would say if he was 'confronted by God'
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
- 1 Venezuela Expo Tattoo 2015: Extreme body art from 'Vampire Woman' to 109mm earlobes
- 2 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 3 Ball pool for adults opens in London
- 4 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
- 5 Canadian woman suing police who locked her in van with sex offender who then raped her
Negotiable: Tradewind Recruitment: Phase Co-ordinator for Foundation and Key S...
Negotiable: Tradewind Recruitment: SEN Teacher We have a fantastic special n...
Negotiable: Tradewind Recruitment: My client is an 11-18 all ability co-educat...
£100 - £150 per day: Tradewind Recruitment: Year 6 Teacher Birmingham Jan 2015...