Sunday 21 February 1999
Now the Tee Generation is designing its own ranges of chic golf clobber, with new US labels such as Subpar and Sweetspot and new Brit brand Refugees offering a more left-field take on kit for the course, but also appealing to those dressing less for the green than the urban grey of the street. Expect to see the terrorist golfer look not just at home on the driving range but on the terraces and in clubs. Think fleeces and hooded tops, technical jackets, combat-style trousers with special pockets for tees, glove and your mid-round can of lager. Ffashion takes on the Argyle with polo-shirts with heraldic arms that, seen close up, naughtily parody the clubhouse crest. Even the equipment has been given a youthful make-over, from Refugee's black golf-balls, to Sweetspot's marketing line: "Everything starts with your balls".
This is fine for the US or Europe (where golf is not beset by the elitism common to the British game) or for the local municipal. For the better and more staid courses, wearing these brands means the young swingers must quick-change behind a bush after the first hole - and risk being thrown off the course for breaking the club rules. That's no fair way to play at all. JS
Life & Style blogs
Alexander McQueen at auction: What makes a really great piece of fashion?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No female ejaculation, please, we’re British: a history of porn and censorship
Stressed nurses are 'forced to choose between health of patients and their own'
Pornhub: Kim Kardashian's sex tape is the most-watched porn video of all-time
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Shock poll shows voters believe Ukip is to the left of the Tories
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Ukip candidate jokes about 'shooting peasants' in racist and homophobic rant
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
£65000 - £80000 per annum: Recruitment Genius: Finance Director required to jo...
£15000 - £25000 per annum: Recruitment Genius: This is a unique opportunity fo...
£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...
£27000 per annum + pension + holidays: The Jenrick Group: A Quality Technician...