What is ‘wealth belly’?

The new dad bod?

(Twitter)

First came the dad bod, then it was papa pouch, now the sought-after body to bag is the illusive “wealth belly.”

Coined by cage fighting champion Conor McGregor in a recent Instagram post, the “wealth belly” is still awaiting an official definition on Urban Dictionary, however, based on the site’s description of its fatherly counterpart, we suspect it means something along the lines of:

A softly rounded body type built on the theory that the subject enjoys a full life of luxury, consisting of good food and good wine which subsequently leads to an all-round good time that is wholly predetermined on the basis of great wealth.

In other words: a rich man’s dad bod.

Hailed as "the new six pack," McGregor’s coinage of the term makes sense, given that he was named by Forbes earlier this year at the world’s 24^th highest paid athlete, making £21m in the last year.

However, the term remains undeniably ambiguous.

The UFC world champion’s initial post featured him with his four-month old son, Conor Jack McGregor Jr (see what they did there?) strapped to his belly, which would imply a somewhat more sentimental meaning to “wealth belly” than previously presumed i.e. the fighter is emotionally wealthy due to his physical attachment to his child.

However, the Irish fighter’s second use of the phrase, as seen in a tweet posted this afternoon, captions a very different image all together.

A smiling McGregor reclines on a plush, white leather bonket with no child in sight, but a series of empty plates in front of him.

One could assume that the MMA fighter was making yummy noises at the time of photography, as his doting wife obligingly rubs his belly.

It’s a fascinating depiction of mankind taking pleasure in its natural food/mating habitat, one that Sir David Attenborough would no doubt narrate with exquisite clarity.

In fact, when you look at it objectively, the whole scene does feel rather feral.

For more on the illusive “wealth belly,” we advise keeping a close eye on McGregor’s social feeds.