Appearance: Pippi Longstocking in lipstick. Abba's younger sister. Timotei ad on a night out. With her discreet sprinkling of nose freckles, uneven eyes, and sweet girlie crinkle-of-a-smile, softest suburbia meets naughty sauna-miss in one of those packages of blondness the great male public does so-o-o-o love.
Cult queen Ulrika's miracle morph from bubbly blonde fluff-person (see Tania Bryer) to Ulri-ka-ka-ka, Shooting Stars sidekick to Vic Reeves and Bob Mortimer, with her own show forthcoming, owes much to paradox. With her conventional style of presentation ("What do you do and where are you from?") and her disarmingly simple jokelets, the platinum goody-good with a saucy love life trades in humour so subtle it's confusing. "I suppose if there was one way to describe me, it would be, 'good fun, though a bit bossy'," says Ulrika.
Boy Trouble: Ooo-er, missus. Ulrika's love life is a merry round of silver screen sturm and drang. Married for six years to someone we've never heard of, she had a quick fling with her Gladiators cameraman, only to be discovered and stage a remorseful return to the husband. She gave birth to son Cameron, then decamped again, swapping Gladiators cameraman for Gladiators Gladiator. Pet hormone in question is Hunter, 24-year-old side of meat, a breezy buck-toothed Viking with a cheeky-chappie grin whose affair with his presenter has been quite horribly public. Gladiators fans like to see if Ully, once voted "Woman Most Men Would Like To Sleep With", can announce "Hunter" in a normal voice.
Fame Prospects: Ulrika has her own strange brand of cred. "I like to think I am a lot more than just a babe," says Ully. An affair with the Wolf Man and a spin on the David Letterman Show should see her right.