The premium lager is harking back to its continental heritage by twinning itself with KLM airlines. The happy result is a vintage offer to take time out with flights to Amsterdam plus a night's B&B accommodation for just pounds 99.
It may be too late for tulips, but the atmospheric streets and gabled houses are picturesque at any time of year. Canal trips are de rigueur, but the free day's cycle hire included in the offer should inspire you to get on your bike and ride. And when you've finished exploring the town and its world-class museums, you have ample excuse for taking refuge in a Grolsch in one of Amsterdam's many cafes and bars.
To take advantage of the offer, collect 12 ring pulls from special cans, or the vouchers from special packs, then call a hotline number on the pack to reserve your seat. Flights go from 16 airports nationwide, requiring you to spend the minimum of effort on the transport front.
Information readers need not even flex their credit cards to take advantage of this offer. By naming four of the 16 UK airports taking part, they have the chance to win one of seven pairs of tickets to Amsterdam, which all include flights and one night's accommodation. Winners must take their trips after 28 Feb 1999 and before 31 May 1999.
To enter, send your answer, plus name, address and daytime phone number on a postcard to: Grolsch/ KLM Competition, Film House, 2nd Floor, 142 Wardour St, London W1V 4LL by 19 Dec. The first cards drawn will win.
It just goes to show: you can't top a Grolsch.