The British Interactive Multimedia Association presented its 1997 Bima Awards at a ceremony in London last night. The awards celebrate commercial success, technical achievement and creative innovation in both business and consumer markets.

The award for Advertising & Promotion was shared by the British Army Web site (, produced by COI/Saatchi & Saatchi for the Ministry of Defence, and Neneh Cherry's Interactive Promo CD-Rom, produced by Abbey Road Interactive for Virgin Records Ltd.

The Business Award went to Hasbro Electronic Sales Presenter, by Billco Multimedia for Hasbro Toys.

The Children's Award went to Orly's Draw-A-Story, produced by Broderbund. The Commissioned Training award went to Mass Markets, produced by TATA Interactive Systems for Unilever.

Best Corporate Web Site went to Orange ( by Wolff Olins for Orange.

The Education Award was won by Maths Workshop Teachers' Guide from Broderbund.

The Entertainment Award went to MindGym, a CD-Rom produced by Melrose/NoHo Digital. The Games prize went to Theme Hospital, by Bullfrog for Electronic Arts.

The Home Learning award went to Broderbund for its Green Eggs and Ham CD-Rom.

Microsoft's Encarta 97 World Atlas - World English Edition won the Home Reference prize.

The Interactive Displays award went to the University of Nottingham/ Nottingham Hospital NHS Trust for The King's Fund's Promoting Patient Choice Programme.

Online Magic's General Election site ( won the Net Magazine award.

The Retail award was shared by Safeway's Today's Electronic Point of Sale, by Sampson Tyrrell Enterprise/Safeway for Safeway Stores plc, and Waterstone's ( by Information Hyperlink Ltd/ Waterstone's for Waterstone's Booksellers Ltd.

Business in Sight - Business Strategy, by Xebec/Price Waterhouse for Xebec Multimedia Solutions, won the Published Training prize.

Craft awards were presented in several categories. Success by Design by Edward Briscoe Design won a craft award for Digital Video. The Neverhood, by Dreamworks Interactive for Microsoft, won for Graphics and Animation. Peter Gabriel's Eve CD-Rom, produced byReal World Multimedia/Starwave Corp, won for packaging.

A craft award for sound and music went to the Sophie's World CD-Rom, by Multimedia Corporation for Macmillan Interactive Publishing.

An award for User Interface went to James Bond - The Ultimate Dossier, by Micro Interactive for MGM/UA for Eidos Interactive