Could a 6k Google grant help fill your fundraising gap?
Tuesday 27 November 2012
If you have seen the news recently you may have noticed headlines about charity donations being down by 20 per cent this year. Historically, when the country has been in a recession people have always given generously to charity. Today, it is easier than ever to donate to charity via the likes of JustGiving; it is also easier than ever to raise money for your own charity online without the help of volunteers out on the streets; so where do the problems lie?
Charities need digital
One of the key stats to come out of recent reports is how important the digital arena is to charities; 66 per cent of charities state that digital is essential to their charity, whilst 78 per cent of the people involved said that they believe their cause could miss out on income opportunities due to a lack of knowledge when it comes to a digital presence.
It does not take an expert to recognise that the current gap in the fundraising machine could be filled by improving the digital knowledge of those who are fundraising to increase the proportion of online donations. Not only does having a charity that embraces digital have a better chance of reaching a wider audience, a website can do the same work of a number of volunteers. Additionally, charities should recognise that social media is also a great way to spread the word about a charity and should be embraced, used to its full potential.
More than £6,000 per month grant to help your charity advertise online
One opportunity to increase an online presence that most charities are not aware of is pay-per-click (PPC) advertising, and the opportunities available via this medium of paid advertising. A PPC campaign is a great way to put a charity in front of the right people quickly, to promote events and fundraising. For example, if a charity takes second hand furniture or offers opportunities to take part in charity events such as the London Marathon a PPC campaign will instantly raise awareness, potentially helping to offer a service to individuals.
For charities that have access to someone that can take control of their paid advertising campaign, Google have made more than £6,000 per month available to charities to use to advertise through PPC online. The grant application form is one of easiest forms you are likely to fill in when applying for funding.
Google grant success story
One of the charities to already benefit from the Google Grant is Building Malawi, a UK based charity helping to improve opportunities for children in Malawi. In 2011 alone the grant helped to get 8 new volunteers involved in the charity, attract donations of over £3000 from 5 strangers and one individual donated £14,000 for a whole library.
High position get great response from charities
Essex based digital marketing agency High Position have recently released a blog about the Google Grant and have already had a great response from the charities interested in the grant and the donation of time from Senior PPC Account Manager Martin Roche. Martin, who is giving up his own time to use his expertise and offer advice and create Google Adwords Campaigns for any charities that need it, comments of his act of goodwill, “ giving my own time to help charities is a way of giving something back and making the most of my skills. By setting up a campaign it can help a charity to raise thousands of pounds which is very rewarding”.
It seems that education is the best way forward to help charities to survive. The help is available people just need to know how to take advantage of it.
25 October 2014 12:38 AM
'A third extra for free', gift sets, recommendations for a present for Grandpa - just some ways to make you pay more than you intended
17 October 2014 07:45 PM
The ethical investment industry is giving itself a makeover, but the problem seems to lie more with getting its message and its methods into the mainstream
17 October 2014 07:08 PM
Going down the wrong road: parking fines are nudging people into debt difficulties
17 October 2014 07:58 PM
Stacks of income: Drax is among the companies in Neil Woodford’s portfolio that he believes will pay strong dividends
17 October 2014 07:23 PM
Don't panic, it’s a wise idea to check investments regularly to ensure they are on target for your hoped-for returns
17 October 2014 08:18 PM
With little or no wage growth being seen in the UK, increasing house-price inflation could see the number of first-time buyers slide further, unless there’s a new accelerated house building programme
17 October 2014 07:19 PM
You should ignore the headline offers and trickery and work out the total cost of borrowing under different deals
17 October 2014 07:24 PM
Denise Leigh, who appeared in a production of Rigoletto with Alan Opie, was left without an essential service
10 October 2014 06:13 PM
A charity has calculated the cost to us all of unmanageable debt – from lost productivity to the extra demands on the NHS
10 October 2014 06:36 PM
The regulators are at last tackling the high-profile payday lenders, but they appear to be ignoring the growing problem of internet loan firms
10 October 2014 06:35 PM
As the cold weather hits, the question of soaring bills will be felt by each of us at home
Mark Dampier: Don't panic. Canny investors sit tight when the stock market falls
Shareholders can hold a company to account
Derek Pain: Dividends ease the suffering in a moribund stock market
Questions of Cash: Payment woes with Barclays overshadow Cornish holiday
Bank-beating exchange rates on your international payments
- 1 Revolutionary lost Caravaggio painting 'Mary Magdalen in Ecstasy' identified
- 2 McKamey Manor: This 'extreme' haunted house is the stuff of nightmares
- 3 Russell Brand says he will 'probably' give up acting to focus on his revolution
- 4 Watch what happened when food critics were unknowingly served McDonald's
- 5 David Beckham's Haig Club whisky is exactly what’s wrong with the Highlands
Of course, teenage girls need role models – but not like beauty vlogger Zoella
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Support for EU membership 'at highest level since 1991' with most Brits wanting to stay 'in'
Tony Blair 'says Ed Miliband will lose 2015 general election'
Thousands with degenerative conditions classified as 'fit to work in future' – despite no possibility of improvement
Putin: The US is to blame for almost all the world's major conflicts
iJobs Money & Business
£60000 per annum: Ashdown Group: Compensation and Benefits Manager - Compensat...
£30000 - £35000 Per Annum plus excellent benefits: Clearwater People Solutions...
£24000 - £28000 per annum + bonus & benefits: Ashdown Group: IT Business Syste...
£50000 - £90000 per annum + benefits: Ampersand Consulting LLP: Markit EDM (CA...
Day In a Page
This 17th century beauty is full of rustic cosiness, while the detached home office means you can also run a business
This five-bedroom red-brick beauty overlooks the village green and sits in just under two acres of land
Four exclusive apartments in a Grade II-listed former medical school with 2,275 sq ft of living space and 18ft ceilings
A five-bedroom terraced house on the popular Peterborough Estate, ideally located for both Eel Brook Common and South Park
A state-of-the-art farm-building conversion on the former Cliveden Estate, with 11,420sq ft of internal space, cinema and wine cellar
A three-bedroom, 15th-century cottage with original features in the picturesque village of Sissinghurst
A six-bedroom terraced house with large south-facing roof terrace, cinema room and wine cellar
A new seven-bedroom home built in Queen Anne-style with swimming pool and parkland views in Mortimer
A listed, four-bedroom farmhouse in the rural hamlet of Rushall with detached barn, four acres of gardens and paddocks
A first-floor flat with two bedrooms, a spacious reception room and communal grounds in a leafy part of London
A three-bedroom flat with a spacious rootop terrace and balcony, accessed from a private gated courtyard
A Grade II-listed pile with six bedrooms, stables and 39 acres of grounds in Standlake
A two-bedroom flat with boutique hotel-style interiors, close to the foodie haunt of West End Lane
A two-bedroom flat in a beautiful old vicarage, with many original features, close to the city centre
A three-bedroom 16th-century home with an aga kitchen, private gardens and heated outdoor pool, in Hadleigh
A three-bedrom home in sought-after Queen's Gate Mews, with Italian marble-finished bathrooms
Surrounded by glorious countryside in the village of Udimore, sits this impressive four-kiln oast and barn conversion
A five-bedroom house in the picturesque village of Kettlewell, north Yorkshire
An 18th-century former coaching inn with original staircase, open fireplaces and beams throughout
A Grade II-listed Georgian town house with three bedrooms and a south-facing courtyard, near Arundel Castle
Feel on top of the world at this über chic penthouse on the 37th floor of one of Europe’s tallest blocks.
A Grade II-listed Victorian villa with six bedrooms and two further cottages, all with spectacular sea views
A grade II-listed, Georgian cottage with mature 50ft garden, perfect for summer entertaining
A magnificent Georgian pile with turrets, seven bedrooms, a heated pool and four acres of gardens
Fairoak Farm has five bedroom suites, gym, outdoor swimming pool and golf course
Chic two-bedroom river-fronted flat with a private lift that delivers you directly to your home
A spectacular seven-bedroom Tudor pile, once owned by Henry VIII, with 18 acres of land
A seven-bedroom Georgian property previously used as a picturesque wedding venue
A split-level flat in a church conversion with two en suite bedrooms and 1,200sq ft of living space
A three-bedroom bungalow situated behind an impressive stone wall, £645,000
Windsor Castle overlooks this three-bedroom Victorian cottage located on one of Windsor's smartest roads
Chapel House is a former vicarage with nine bedrooms in the beautiful Upper Wye Valley
A five-bedroom B&B and separate owner's accomodation with potential for conversion
Enjoy summer by the Thames in this two double-bedroom converted warehouse in Rotherhithe village
A one-bedroom, luxury apartment with private gym and concierge service in Moorgate
A four-bedroom house in Hermitage Gardens with three reception rooms and landscaped gardens
A seven-bedroom Grade II-listed property with a separate self-contained apartment
A five-bedroom Victorian house with three reception rooms and galleried landing, £695,000
A six-bedroom farmhouse with five acres of land in a former cloth-making village