Advertorial feature

Could a 6k Google grant help fill your fundraising gap?

 

If you have seen the news recently you may have noticed headlines about charity donations being down by 20 per cent this year. Historically, when the country has been in a recession people have always given generously to charity. Today, it is easier than ever to donate to charity via the likes of JustGiving; it is also easier than ever to raise money for your own charity online without the help of volunteers out on the streets; so where do the problems lie?

Charities need digital

One of the key stats to come out of recent reports is how important the digital arena is to charities; 66 per cent of charities state that digital is essential to their charity, whilst 78 per cent of the people involved said that they believe their cause could miss out on income opportunities due to a lack of knowledge when it comes to a digital presence.

It does not take an expert to recognise that the current gap in the fundraising machine could be filled by improving the digital knowledge of those who are fundraising to increase the proportion of online donations. Not only does having a charity that embraces digital have a better chance of reaching a wider audience,  a website can do the same work of a number of volunteers. Additionally, charities should recognise that social media is also a great way to spread the word about a charity and should be embraced, used to its full potential.

More than £6,000 per month grant to help your charity advertise online

One opportunity to increase an online presence that most charities are not aware of is pay-per-click (PPC) advertising, and the opportunities available via this medium of paid advertising. A PPC campaign is a great way to put a charity in front of the right people quickly, to promote events and fundraising.  For example, if a charity takes second hand furniture or offers opportunities to take part in charity events such as the London Marathon a PPC campaign will instantly raise awareness, potentially helping  to offer a service to individuals.

For charities that have access to someone that can take control of their paid advertising campaign, Google have made more than £6,000 per month available to charities to use to advertise through PPC online. The grant application form is one of easiest forms you are likely to fill in when applying for funding.

Google grant success story

One of the charities to already benefit from the Google Grant is Building Malawi, a UK based charity helping to improve opportunities for children in Malawi. In 2011 alone the grant helped to get 8 new volunteers involved in the charity, attract donations of over £3000 from 5 strangers and one individual donated £14,000 for a whole library.

High position get great response from charities

Essex based digital marketing agency High Position have recently released a blog about the Google Grant and have already had a great response from the charities interested in the grant and the donation of time from Senior PPC Account Manager Martin Roche. Martin, who is giving up his own time to use his expertise and offer advice and create Google Adwords Campaigns for any charities that need it, comments of his act of goodwill, “ giving my own time to help charities is a way of giving something back and making the most of my skills. By setting up a campaign it can help a charity to raise thousands of pounds which is very rewarding”.

It seems that education is the best way forward to help charities to survive. The help is available people just need to know how to take advantage of it.

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Sport
Ray Whelan was arrested earlier this week
Arts and Entertainment
In a minor key: Keira Knightley in the lightweight 'Begin Again'
film
Arts and Entertainment
Celebrated children’s author Allan Ahlberg, best known for Each Peach Pear Plum
books
News
peopleIndian actress known as the 'Grand Old Lady of Bollywood' was 102
News
Wayne’s estate faces a claim for alleged copyright breaches
peopleJohn Wayne's heirs duke it out with university over use of the late film star's nickname
Finacial products from our partners
Property search

British Gas repays £1m for mis-sold deals

British Gas was yesterday forced to pay back £1m to its customers after mis-selling them energy deals.

Bare necessities of life cost a pensioner £10,000

Pensioners now have to spend £10,387 a year on basic necessities such as food and fuel. new figures published today reveal.

Six months since its introduction, Obamacare has set market's pulse racing

As America's health reforms take effect, some firms look well placed to benefit, says Simon Read

Holidaymakers warned over hidden charges when opting to pay in sterling abroad

Fresh warnings emerged this week that overseas retailers and hotels aren't playing fair.

Employees will be able to request flexible hours in drive to make workplaces family friendly

From next week employees will be able to request changes to working hours. Rob Griffin weighs up the options

E2Energy's wind-turbine scheme offers green investors 7.5 per cent a year

If you're fed up with paltry returns on your savings and are interested in green energy, a new loan-based crowdfund launched this week could be a better home for your cash.

Why miss the chance of tax-free returns as Isas raise their game?

The tax-free limit of £15,000 is a big jump and rates for savers are starting to edge up, writes Simon Read
More and more trade drivers are falling prey to fraudsters

'Crash for cash' gangs target white van man

"Crash for cash" accidents are reaching record levels. The insurer Aviva trawled through its claims data to discover that fraudulent "slam-ons" – accidents deliberately caused in order that claims can be made for whiplash compensation – rose by 51 per cent in 2013.

Lenders lose their appetite for debt forgiveness

Banks may be getting tougher with people who fall into financial difficulties, a debt charity has warned. Statistics from The Money Charity reveal that the amount of personal debt written off by banks and building societies reached an all-time low during the first quarter of the year.

Should you pile into the Footsie or run for the hills?

With the 7,000 mark in reach, investors must ask if the index will keep climbing or peak and plunge, writes Simon Read

High-cost payday loan firms set to be exposed

More payday lenders could be forced out of business after the Competition and Markets Authority called for an independent price-comparison site to show borrowers which loans charge rip-off interest.

Are you due an energy supplier refund?

The relatively mild winter means you could be in line for a refund from your energy supplier, and it won't be peanuts! New research published this week suggests the average household in credit with their energy company could be owed £86.

Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Money & Business

    Technical BA - Banking - Bristol - £400pd

    £400 per hour: Orgtel: Technical Business Analyst - Banking - Bristol - £400pd...

    Account Management Strategy Manager

    £38000 - £42000 per annum + competitive: Real Staffing: Required skills:Previo...

    Business Analyst Consultant (Financial Services)

    £60000 - £75000 per annum: Harrington Starr: Business Analyst Consultant (Fina...

    Systems Administrator - Linux / Unix / Windows / TCP/IP / SAN

    £60000 per annum: Harrington Starr: A leading provider in investment managemen...

    Day In a Page

    A History of the First World War in 100 Moments: Peace without magnanimity - the summit in a railway siding that ended the fighting

    A History of the First World War in 100 Moments

    Peace without magnanimity - the summit in a railway siding that ended the fighting
    Scottish independence: How the Commonwealth Games could swing the vote

    Scottish independence: How the Commonwealth Games could swing the vote

    In the final part of our series, Chris Green arrives in Glasgow - a host city struggling to keep the politics out of its celebration of sport
    Out in the cold: A writer spends a night on the streets and hears the stories of the homeless

    A writer spends a night on the streets

    Rough sleepers - the homeless, the destitute and the drunk - exist in every city. Will Nicoll meets those whose luck has run out
    Striking new stations, high-speed links and (whisper it) better services - the UK's railways are entering a new golden age

    UK's railways are entering a new golden age

    New stations are opening across the country and our railways appear to be entering an era not seen in Britain since the early 1950s
    Conchita Wurst becomes a 'bride' on the Paris catwalk - and proves there is life after Eurovision

    Conchita becomes a 'bride' on Paris catwalk

    Alexander Fury salutes the Eurovision Song Contest winner's latest triumph
    Pétanque World Championship in Marseilles hit by

    Pétanque 'world cup' hit by death threats

    This year's most acrimonious sporting event took place in France, not Brazil. How did pétanque get so passionate?
    Whelks are healthy, versatile and sustainable - so why did we stop eating them in the UK?

    Why did we stop eating whelks?

    Whelks were the Victorian equivalent of the donor kebab and our stocks are abundant. So why do we now export them all to the Far East?
    10 best women's sunglasses

    In the shade: 10 best women's sunglasses

    From luxury bespoke eyewear to fun festival sunnies, we round up the shades to be seen in this summer
    Germany vs Argentina World Cup 2014: Lionel Messi? Javier Mascherano is key for Argentina...

    World Cup final: Messi? Mascherano is key for Argentina...

    No 10 is always centre of attention but Barça team-mate is just as crucial to finalists’ hopes
    Siobhan-Marie O’Connor: Swimmer knows she needs Glasgow joy on road to Rio

    Siobhan-Marie O’Connor: Swimmer needs Glasgow joy on road to Rio

    18-year-old says this month’s Commonwealth Games are a key staging post in her career before time slips away
    The true Gaza back-story that the Israelis aren’t telling this week

    The true Gaza back-story that the Israelis aren’t telling this week

    A future Palestine state will have no borders and be an enclave within Israel, surrounded on all sides by Israeli-held territory, says Robert Fisk
    A History of the First World War in 100 Moments: The German people demand an end to the fighting

    A History of the First World War in 100 Moments

    The German people demand an end to the fighting
    New play by Oscar Wilde's grandson reveals what the Irish wit said at his trials

    New play reveals what Oscar Wilde said at trials

    For a century, what Wilde actually said at his trials was a mystery. But the recent discovery of shorthand notes changed that. Now his grandson Merlin Holland has turned them into a play
    Can scientists save the world's sea life from

    Can scientists save our sea life?

    By the end of the century, the only living things left in our oceans could be plankton and jellyfish. Alex Renton meets the scientists who are trying to turn the tide
    Richard III, Trafalgar Studios, review: Martin Freeman gives highly intelligent performance

    Richard III review

    Martin Freeman’s psychotic monarch is big on mockery but wanting in malice