Fundraising with children: ‘Children have an appetite to make the world a fair place’

Fundraising isn’t just for grownups. In fact, with their innate sense of fair play, many children are often keen to do what they can to make a positive difference to the people and environment around them.

There are so many benefits to introducing children to charity fundraising. These can be educational – learning about different countries, the environment, food chains, war – or related to personal development – altruism, motivation, and achievement.

However, it’s important to pitch the message just right so the children aren’t overwhelmed by the injustice and cruelty in the world, while making sure the fundraising activities are fun and engaging, as well as safe and appropriate.

Popular activities for young children (age six to 10) are a non-uniform day, school discos, sponsored silences and bake sales. It can help to centre the activities around a set day or week to provide focus and to have a particular challenge or target that can provide a sense of achievement. Older children, from 11 to 18 years old, need fun, relevant ideas too – but more complex activities with greater involvement in organising the fundraising activity.

“Group activities such as dance shows and interclub sports matches are popular as they have a valuable social element for this age group and allow them to be creative, explore and demonstrate their personal interests,” says Lucie Whiteman, Schools and Youth Manager at Comic Relief. She suggests a wear-what-you-like day, talent shows, a sponsored give-it-up (for example, mobile phones) and teacher versus pupil sports matches.

Although older children will want to take ownership of the campaign, it’s important to ensure there’s adult supervision to make sure activities are safe and appropriate, and any potentially hazardous ideas – leg waxing, sponsored shaves, boisterous physical games or holding your breath for as long as possible – are vetoed.

“There is an added risk with fundraising like collections or sponsorship that children and young people will try to gather this money from adults they do not know without supervision,” says Whiteman, who stresses that Comic Relief doesn’t promote any door-to-door collections or soliciting funds from strangers.

While the emphasis should be on fun, it’s also important to keep children engaged with the wider aims of the fundraising. Teachers, early-years practitioners or other youth workers should be able to communicate the wider goals and how the money raised will make a difference. It often helps to illustrate the point using real-life case stories, as this can really resonate with children.

“From our years of working with children and young people we know they have an appetite to help make the world a fair and equal place,” says Whiteman. “There is particular empathy for children and young people of a similar age that are in a vulnerable or disadvantaged situation.”

This was certainly the case at New Ford Primary School in Stoke-on- Trent. A morning assembly about the devastating tsunami in Japan prompted the children to start their own fundraising effort. A wide range of activities was organised, by the children themselves, from a series of non-uniform days to a penalty shootout. The children also made cakes, jelly, popcorn, smoothies and friendship bracelets to sell at school. “They really wanted to do it,” says head teacher Kate Quick. “They came up with the ideas and got really creative with it.”

Their hard work and creativity raised almost £1,100, a real achievement for a school of some 360 pupils in one of the less affluent parts of the country. It just shows what can be achieved when young minds are touched by the distress of others on the other side of the world. As Whiteman points out, children are the future donors, fundraisers, policy makers, consumers and influencers so it’s encouraging that so many are motivated to make a difference.



Independent Partners; request a free guide on NISAs from Hargreaves Lansdown

Sport
sportSo, how closely were you paying attention during 2014?
Arts and Entertainment
Dennis speaks to his French teacher
tvThe Boy in the Dress, TV review
News
One father who couldn't get One Direction tickets for his daughters phoned in a fake bomb threat and served eight months in a federal prison
people... (and one very unlucky giraffe)
Arts and Entertainment
Joel Edgerton, John Turturro and Christian Bale in Exodus: Gods and Kings
film
PROMOTED VIDEO
Arts and Entertainment
The Plaza Theatre in Atlanta, Georgia was one of the 300 US cinemas screening
filmTim Walker settles down to watch the controversial gross-out satire
Arts and Entertainment
Amy Adams and Christoph Waltz in Tim Burton's Big Eyes
film reviewThis is Tim Burton’s most intimate and subtle film for a decade
Life and Style
Mark's crab tarts are just the right size
food + drinkMark Hix cooks up some snacks that pack a punch
Arts and Entertainment
Jack O'Connell stars as Louis Zamperini in Angelina Jolie's Unbroken
film review... even if Jack O'Connell is excellent
Arts and Entertainment
Madonna is not in Twitter's good books after describing her album leak as 'artistic rape and terrorism'
music14 more 'Rebel Heart' tracks leaked including Pharrell Williams collaboration
Finacial products from our partners
Property search
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Money & Business

    Selby Jennings: Quantitative Research | Equity | New York

    Not specified: Selby Jennings: Quantitative Research | Global Equity | New Yor...

    Selby Jennings: SVP Model Validation

    Not specified: Selby Jennings: SVP Model Validation This top tiered investment...

    Selby Jennings: Oil Operations

    Highly Competitive: Selby Jennings: Our client, a leading European Oil trading...

    The Jenrick Group: Night Shift Operations Manager

    £43500 per annum + pension + holidays: The Jenrick Group: Night Shift Operatio...

    Day In a Page

    A Christmas without hope: Fears grow in Gaza that the conflict with Israel will soon reignite

    Christmas without hope

    Gaza fears grow that conflict with Israel will soon reignite
    After 150 years, you can finally visit the grisliest museum in the country

    The 'Black Museum'

    After 150 years, you can finally visit Britain's grisliest museum
    No ho-ho-hos with Nick Frost's badass Santa

    No ho-ho-hos with Nick Frost's badass Santa

    Doctor Who Christmas Special TV review
    Chilly Christmas: Swimmers take festive dip for charity

    Chilly Christmas

    Swimmers dive into freezing British waters for charity
    Veterans' hostel 'overwhelmed by kindness' for festive dinner

    Homeless Veterans appeal

    In 2010, Sgt Gary Jamieson stepped on an IED in Afghanistan and lost his legs and an arm. He reveals what, and who, helped him to make a remarkable recovery
    Isis in Iraq: Yazidi girls killing themselves to escape rape and imprisonment by militants

    'Jilan killed herself in the bathroom. She cut her wrists and hanged herself'

    Yazidi girls killing themselves to escape rape and imprisonment
    Ed Balls interview: 'If I think about the deficit when I'm playing the piano, it all goes wrong'

    Ed Balls interview

    'If I think about the deficit when I'm playing the piano, it all goes wrong'
    He's behind you, dude!

    US stars in UK panto

    From David Hasselhoff to Jerry Hall
    Grace Dent's Christmas Quiz: What are you – a festive curmudgeon or top of the tree?

    Grace Dent's Christmas Quiz

    What are you – a festive curmudgeon or top of the tree?
    Nasa planning to build cloud cities in airships above Venus

    Nasa planning to build cloud cities in airships above Venus

    Planet’s surface is inhospitable to humans but 30 miles above it is almost perfect
    Surrounded by high-rise flats is a little house filled with Lebanon’s history - clocks, rifles, frogmen’s uniforms and colonial helmets

    Clocks, rifles, swords, frogmen’s uniforms

    Surrounded by high-rise flats is a little house filled with Lebanon’s history
    Return to Gaza: Four months on, the wounds left by Israel's bombardment have not yet healed

    Four months after the bombardment, Gaza’s wounds are yet to heal

    Kim Sengupta is reunited with a man whose plight mirrors the suffering of the Palestinian people
    Gastric surgery: Is it really the answer to the UK's obesity epidemic?

    Is gastric surgery really the answer to the UK's obesity epidemic?

    Critics argue that it’s crazy to operate on healthy people just to stop them eating
    Homeless Veterans appeal: Christmas charity auction Part 2 - now LIVE

    Homeless Veterans appeal: Christmas charity auction

    Bid on original art, or trips of a lifetime to Africa or the 'Corrie' set, and help Homeless Veterans
    Pantomime rings the changes to welcome autistic theatre-goers

    Autism-friendly theatre

    Pantomime leads the pack in quest to welcome all