Fundraising with children: ‘Children have an appetite to make the world a fair place’

Fundraising isn’t just for grownups. In fact, with their innate sense of fair play, many children are often keen to do what they can to make a positive difference to the people and environment around them.

There are so many benefits to introducing children to charity fundraising. These can be educational – learning about different countries, the environment, food chains, war – or related to personal development – altruism, motivation, and achievement.

However, it’s important to pitch the message just right so the children aren’t overwhelmed by the injustice and cruelty in the world, while making sure the fundraising activities are fun and engaging, as well as safe and appropriate.

Popular activities for young children (age six to 10) are a non-uniform day, school discos, sponsored silences and bake sales. It can help to centre the activities around a set day or week to provide focus and to have a particular challenge or target that can provide a sense of achievement. Older children, from 11 to 18 years old, need fun, relevant ideas too – but more complex activities with greater involvement in organising the fundraising activity.

“Group activities such as dance shows and interclub sports matches are popular as they have a valuable social element for this age group and allow them to be creative, explore and demonstrate their personal interests,” says Lucie Whiteman, Schools and Youth Manager at Comic Relief. She suggests a wear-what-you-like day, talent shows, a sponsored give-it-up (for example, mobile phones) and teacher versus pupil sports matches.

Although older children will want to take ownership of the campaign, it’s important to ensure there’s adult supervision to make sure activities are safe and appropriate, and any potentially hazardous ideas – leg waxing, sponsored shaves, boisterous physical games or holding your breath for as long as possible – are vetoed.

“There is an added risk with fundraising like collections or sponsorship that children and young people will try to gather this money from adults they do not know without supervision,” says Whiteman, who stresses that Comic Relief doesn’t promote any door-to-door collections or soliciting funds from strangers.

While the emphasis should be on fun, it’s also important to keep children engaged with the wider aims of the fundraising. Teachers, early-years practitioners or other youth workers should be able to communicate the wider goals and how the money raised will make a difference. It often helps to illustrate the point using real-life case stories, as this can really resonate with children.

“From our years of working with children and young people we know they have an appetite to help make the world a fair and equal place,” says Whiteman. “There is particular empathy for children and young people of a similar age that are in a vulnerable or disadvantaged situation.”

This was certainly the case at New Ford Primary School in Stoke-on- Trent. A morning assembly about the devastating tsunami in Japan prompted the children to start their own fundraising effort. A wide range of activities was organised, by the children themselves, from a series of non-uniform days to a penalty shootout. The children also made cakes, jelly, popcorn, smoothies and friendship bracelets to sell at school. “They really wanted to do it,” says head teacher Kate Quick. “They came up with the ideas and got really creative with it.”

Their hard work and creativity raised almost £1,100, a real achievement for a school of some 360 pupils in one of the less affluent parts of the country. It just shows what can be achieved when young minds are touched by the distress of others on the other side of the world. As Whiteman points out, children are the future donors, fundraisers, policy makers, consumers and influencers so it’s encouraging that so many are motivated to make a difference.



Independent Partners; request a free guide on NISAs from Hargreaves Lansdown

PROMOTED VIDEO
Arts and Entertainment
Architect Frank Gehry is regarded by many as the most important architect of the modern era
arts + entsGehry has declared that 98 per cent of modern architecture is "s**t"
Sport
Luis Suarez and Lionel Messi during Barcelona training in August
footballPete Jenson co-ghost wrote Suarez’s autobiography and reveals how desperate he's been to return
Money
Welcome to tinsel town: retailers such as Selfridges will be Santa's little helpers this Christmas, working hard to persuade shoppers to stock up on gifts
news
Arts and Entertainment
Soul singer Sam Smith cleared up at the Mobo awards this week
newsSam Smith’s Mobo triumph is just the latest example of a trend
News
Laurence Easeman and Russell Brand
people
Sport
Fans of Dulwich Hamlet FC at their ground Champion Hill
footballFans are rejecting the £2,000 season tickets, officious stewarding, and airline-stadium sponsorship
News
Shami Chakrabarti
people
Arts and Entertainment
Benedict Cumberbatch has refused to deny his involvement in the upcoming new Star Wars film
filmBenedict Cumberbatch reignites Star Wars 7 rumours
Sport
football
News
news
Finacial products from our partners
Property search
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Money & Business

    Compensation and Benefits Manager - Brentwood - Circa £60,000

    £60000 per annum: Ashdown Group: Compensation and Benefits Manager - Compensat...

    Data Analyst/Planning and Performance – Surrey – Up to £35k

    £30000 - £35000 Per Annum plus excellent benefits: Clearwater People Solutions...

    IT Systems Business Analyst - Watford - £28k + bonus + benefits

    £24000 - £28000 per annum + bonus & benefits: Ashdown Group: IT Business Syste...

    Markit EDM (CADIS) Developer

    £50000 - £90000 per annum + benefits: Ampersand Consulting LLP: Markit EDM (CA...

    Day In a Page

    Wilko Johnson, now the bad news: musician splits with manager after police investigate assault claims

    Wilko Johnson, now the bad news

    Former Dr Feelgood splits with manager after police investigate assault claims
    Mark Udall: The Democrat Senator with a fight on his hands ahead of the US midterm elections

    Mark Udall: The Democrat Senator with a fight on his hands

    The Senator for Colorado is for gay rights, for abortion rights – and in the Republicans’ sights as they threaten to take control of the Senate next month
    New discoveries show more contact between far-flung prehistoric humans than had been thought

    New discoveries show more contact between far-flung prehistoric humans than had been thought

    Evidence found of contact between Easter Islanders and South America
    Cerys Matthews reveals how her uncle taped 150 interviews for a biography of Dylan Thomas

    Cerys Matthews on Dylan Thomas

    The singer reveals how her uncle taped 150 interviews for a biography of the famous Welsh poet
    DIY is not fun and we've finally realised this as a nation

    Homebase closures: 'DIY is not fun'

    Homebase has announced the closure of one in four of its stores. Nick Harding, who never did know his awl from his elbow, is glad to see the back of DIY
    The Battle of the Five Armies: Air New Zealand releases new Hobbit-inspired in-flight video

    Air New Zealand's wizard in-flight video

    The airline has released a new Hobbit-inspired clip dubbed "The most epic safety video ever made"
    Pumpkin spice is the flavour of the month - but can you stomach the sweetness?

    Pumpkin spice is the flavour of the month

    The combination of cinnamon, clove, nutmeg (and no actual pumpkin), now flavours everything from lattes to cream cheese in the US
    11 best sonic skincare brushes

    11 best sonic skincare brushes

    Forget the flannel - take skincare to the next level by using your favourite cleanser with a sonic facial brush
    Paul Scholes column: I'm not worried about Manchester United's defence - Chelsea test can be the making of Phil Jones and Marcos Rojo

    Paul Scholes column

    I'm not worried about Manchester United's defence - Chelsea test can be the making of Jones and Rojo
    Frank Warren: Boxing has its problems but in all my time I've never seen a crooked fight

    Frank Warren: Boxing has its problems but in all my time I've never seen a crooked fight

    While other sports are stalked by corruption, we are an easy target for the critics
    Jamie Roberts exclusive interview: 'I'm a man of my word – I'll stay in Paris'

    Jamie Roberts: 'I'm a man of my word – I'll stay in Paris'

    Wales centre says he’s not coming home but is looking to establish himself at Racing Métro
    How could three tourists have been battered within an inch of their lives by a burglar in a plush London hotel?

    A crime that reveals London's dark heart

    How could three tourists have been battered within an inch of their lives by a burglar in a plush London hotel?
    Meet 'Porridge' and 'Vampire': Chinese state TV is offering advice for citizens picking a Western moniker

    Lost in translation: Western monikers

    Chinese state TV is offering advice for citizens picking a Western moniker. Simon Usborne, who met a 'Porridge' and a 'Vampire' while in China, can see the problem
    Handy hacks that make life easier: New book reveals how to rid your inbox of spam, protect your passwords and amplify your iPhone

    Handy hacks that make life easier

    New book reveals how to rid your email inbox of spam, protect your passwords and amplify your iPhone with a loo-roll
    KidZania lets children try their hands at being a firefighter, doctor or factory worker for the day

    KidZania: It's a small world

    The new 'educational entertainment experience' in London's Shepherd's Bush will allow children to try out the jobs that are usually undertaken by adults, including firefighter, doctor or factory worker