Fundraising with children: ‘Children have an appetite to make the world a fair place’
Wednesday 29 June 2011
Fundraising isn’t just for grownups. In fact, with their innate sense of fair play, many children are often keen to do what they can to make a positive difference to the people and environment around them.
There are so many benefits to introducing children to charity fundraising. These can be educational – learning about different countries, the environment, food chains, war – or related to personal development – altruism, motivation, and achievement.
However, it’s important to pitch the message just right so the children aren’t overwhelmed by the injustice and cruelty in the world, while making sure the fundraising activities are fun and engaging, as well as safe and appropriate.
Popular activities for young children (age six to 10) are a non-uniform day, school discos, sponsored silences and bake sales. It can help to centre the activities around a set day or week to provide focus and to have a particular challenge or target that can provide a sense of achievement. Older children, from 11 to 18 years old, need fun, relevant ideas too – but more complex activities with greater involvement in organising the fundraising activity.
“Group activities such as dance shows and interclub sports matches are popular as they have a valuable social element for this age group and allow them to be creative, explore and demonstrate their personal interests,” says Lucie Whiteman, Schools and Youth Manager at Comic Relief. She suggests a wear-what-you-like day, talent shows, a sponsored give-it-up (for example, mobile phones) and teacher versus pupil sports matches.
Although older children will want to take ownership of the campaign, it’s important to ensure there’s adult supervision to make sure activities are safe and appropriate, and any potentially hazardous ideas – leg waxing, sponsored shaves, boisterous physical games or holding your breath for as long as possible – are vetoed.
“There is an added risk with fundraising like collections or sponsorship that children and young people will try to gather this money from adults they do not know without supervision,” says Whiteman, who stresses that Comic Relief doesn’t promote any door-to-door collections or soliciting funds from strangers.
While the emphasis should be on fun, it’s also important to keep children engaged with the wider aims of the fundraising. Teachers, early-years practitioners or other youth workers should be able to communicate the wider goals and how the money raised will make a difference. It often helps to illustrate the point using real-life case stories, as this can really resonate with children.
“From our years of working with children and young people we know they have an appetite to help make the world a fair and equal place,” says Whiteman. “There is particular empathy for children and young people of a similar age that are in a vulnerable or disadvantaged situation.”
This was certainly the case at New Ford Primary School in Stoke-on- Trent. A morning assembly about the devastating tsunami in Japan prompted the children to start their own fundraising effort. A wide range of activities was organised, by the children themselves, from a series of non-uniform days to a penalty shootout. The children also made cakes, jelly, popcorn, smoothies and friendship bracelets to sell at school. “They really wanted to do it,” says head teacher Kate Quick. “They came up with the ideas and got really creative with it.”
Their hard work and creativity raised almost £1,100, a real achievement for a school of some 360 pupils in one of the less affluent parts of the country. It just shows what can be achieved when young minds are touched by the distress of others on the other side of the world. As Whiteman points out, children are the future donors, fundraisers, policy makers, consumers and influencers so it’s encouraging that so many are motivated to make a difference.
Independent Partners; request a free guide on NISAs from Hargreaves Lansdown
- 1 Scientists create transparent mouse complete with see-through organs
- 2 Pope Francis issues top 10 tips for happiness
- 3 Disney heiress Abigail disowns her share of family profits in West Bank company
- 4 Israel's propaganda machine is finally starting to misfire
- 5 Amazonian Indian tribe filmed making contact with Brazil village in rare video footage
Land for gas: Merkel and Putin discussed secret deal could end Ukraine crisis
Woman and two children killed by mob in riots over 'blasphemous' Facebook post in Pakistan
Richard Dawkins tweets: 'Date rape is bad, stranger rape is worse'
Putin is 'thuggish, dishonest and reckless', says British ambassador to US
Boozy, ignorant, intolerant, but very polite – Britain as others see us
A new Russian revolution: The cracks are starting to appear in Putin’s Kremlin power bloc
- < Previous
- Next >
iJobs Money & Business
£300 - £350 per day: Orgtel: Financial Analyst, Forecasting, Halifax, Banking,...
£500 per day: Orgtel: Business Architect - Banking - Bristol - £500 per day A...
£200 - £500 per day + competitive: Orgtel: I am currently working on a large p...
£18000 - £23000 per annum + Commission: SThree: Real Staffing are currently lo...
Day In a Page
A two-bedroom flat with boutique hotel-style interiors, close to the foodie haunt of West End Lane
A two-bedroom flat in a beautiful old vicarage, with many original features, close to the city centre
A three-bedroom 16th-century home with an aga kitchen, private gardens and heated outdoor pool, in Hadleigh
A three-bedrom home in sought-after Queen's Gate Mews, with Italian marble-finished bathrooms
Surrounded by glorious countryside in the village of Udimore, sits this impressive four-kiln oast and barn conversion
A five-bedroom house in the picturesque village of Kettlewell, north Yorkshire
An 18th-century former coaching inn with original staircase, open fireplaces and beams throughout
A Grade II-listed Georgian town house with three bedrooms and a south-facing courtyard, near Arundel Castle
Feel on top of the world at this über chic penthouse on the 37th floor of one of Europe’s tallest blocks.
A Grade II-listed Victorian villa with six bedrooms and two further cottages, all with spectacular sea views
A grade II-listed, Georgian cottage with mature 50ft garden, perfect for summer entertaining
A magnificent Georgian pile with turrets, seven bedrooms, a heated pool and four acres of gardens
Fairoak Farm has five bedroom suites, gym, outdoor swimming pool and golf course
Chic two-bedroom river-fronted flat with a private lift that delivers you directly to your home
A spectacular seven-bedroom Tudor pile, once owned by Henry VIII, with 18 acres of land
A seven-bedroom Georgian property previously used as a picturesque wedding venue
A split-level flat in a church conversion with two en suite bedrooms and 1,200sq ft of living space
A three-bedroom bungalow situated behind an impressive stone wall, £645,000
Windsor Castle overlooks this three-bedroom Victorian cottage located on one of Windsor's smartest roads
Chapel House is a former vicarage with nine bedrooms in the beautiful Upper Wye Valley
A five-bedroom B&B and separate owner's accomodation with potential for conversion
Enjoy summer by the Thames in this two double-bedroom converted warehouse in Rotherhithe village
A one-bedroom, luxury apartment with private gym and concierge service in Moorgate
A four-bedroom house in Hermitage Gardens with three reception rooms and landscaped gardens
A seven-bedroom Grade II-listed property with a separate self-contained apartment
A five-bedroom Victorian house with three reception rooms and galleried landing, £695,000
A six-bedroom farmhouse with five acres of land in a former cloth-making village
A secluded seven-bedroom detached house with large private garden, £490,000
A three-bedroom cottage overlooking Sarratt village green with open fires and solid oak floors
A three-bedroom maisonette flat in a Grade I-listed, Georgian townhouse in a sought-after location
A one-bedroom apartment located within a private gated development, north of Turnham Green
Look forward to a brighter future at two-bedroom Sunny Cottages, ideal for Londoners looking to downsize
A three-bedroom red-brick cottage with outbuildings and pretty gardens, £200,000
This three-bedroom flat within a former textile factory spans the corner of the fourth floor and has a balcony
A charming four-bedroom Oxfordshire cottage with oak floors and chunky-beamed ceilings, £465,000
A beautiful one-bed flat in a sought-after portered block, with access to Norland Square communal gardens
A one-bedroom flat within a Sixties school conversion with high-spec design and open-plan kitchen, close to Lambeth North Tube, £435,000