Julian Knight: Drip-feed money into the markets to avoid bad timing

Bad month for the bulls – but this is no concern if you follow the path of 'pound cost averaging'

"Sell in May and go away, come back on St Leger Day (14 September)" is an old City saying which you probably would have been wise to have followed this year, looking at how markets have plunged since the start of last month.

However, research shows that, for every year the saying proves correct, there are just as many it turns out to be wrong. In other words, it is codswallop.

But I can't deny, having been incredibly bullish on the markets, we have suffered a few bad weeks.

This is nothing to do with the UK economy, which is ticking along far better than our eurozone rivals. It's down to concerns over a potential softening of output in the US and the possibility that the much-lauded Abenomics in Japan may yet prove to be another false dawn.

However, for most private investors, such a short-term reverse as we have seen with markets falling off 10 per cent in a month really shouldn't be a worry – not if you follow the path of pound cost averaging.

Pound cost averaging is actually the worst sort of money jargon. It takes a simple concept and makes it seem incredibly complex.

In essence, pound cost averaging is a gradual drip-feeding of money into the markets – the easiest way is through monthly direct debit. So, even when markets are falling, you have the bonus of staying invested and your new cash is simply buying more stock.

It takes timing out of the whole investment equation and means you don't have to listen to nonsense sayings like "sell in May".

Chuggers are back

I spoke too soon. Having stated how pleased I was that the chuggers who pollute the pavements outside my offices had seemingly given up the ghost, they are back with a vengeance.

This time it was the British Red Cross chuggers who were accosting people in their droves on the narrowest parts of the pavement in a busy and already overcrowded shopping street.

I saw one partially sighted person having to walk in the gutter thanks to one of these chuggers occupying the pavement.

Some town centres such as Shrewsbury have banned chuggers altogether and I thought the authorities here were doing something about it – such as limiting how close to stations they can stand. It seems not.

I don't quite understand why charities believe it is good for their reputation to employ these chuggers – which often earn bumper commissions for third party non-charitable firms – from getting people to sign on the dotted line.

What is worse about the whole practice is that many believe that the person they are speaking to is a volunteer. Not a bit of it – they are often handsomely paid for their spiel and the charity may only benefit from the direct debit after the first year.

What I suggest is that the charitable sector signs up to a code of conduct whereby only volunteers can do this sort of marketing and there is no money whatsoever going to a third party firm.

There should also be a strict limit on the number of days a high street can be targeted and should be confined to, say, one or two chuggers full stop. Maybe if the charitable sector did this I would start to use their spin doctor phrase of "face-to-face fundraisers" rather than chuggers – a mix of charity collector and mugger.

Strange world

I keep getting emails about the upcoming changes to rules governing credit unions.

Whereas I am supportive of the sector in the main I am still concerned at the professionalism of some of the unions, particularly as they are being given the opportunity to grow their lending books considerably.

However, I suppose against a backdrop of often exploitative payday lending, it is good to have an alternative source of funds for lower social economic groupings.

I find it a little odd, though, that one of the key ways that credit unions are going to be allowed to fund their new status is by allowing them to charge a much higher rate of interest on loans than they can at present.

It is a strange world that you increase access to credit by making it in effect more expensive.

Independent Partners; Do you need financial advice on your investments, pension or insurance? Book a free consultation with an independent Financial Adviser at VouchedFor.co.uk

Suggested Topics
Finacial products from our partners
Property search
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Money & Business

    Ashdown Group: Trainee Consultant - Surrey/ South West London

    £22000 per annum + pension,bonus,career progression: Ashdown Group: An establi...

    Ashdown Group: Trainee Consultant - Surrey / South West London

    £22000 per annum + pension,bonus,career progression: Ashdown Group: An establi...

    Recruitment Genius: Claims Administrator

    £16000 - £18500 per annum: Recruitment Genius: This is an excellent opportunit...

    Recruitment Genius: Senior SEO Executive

    £24000 - £28000 per annum: Recruitment Genius: A Senior SEO Executive is requi...

    Day In a Page

    Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

    Fishing is on Nigel Farage's mind

    Ukip leader casts a line to the disaffected
    Who is bombing whom in the Middle East? It's amazing they don't all hit each other

    Who is bombing whom in the Middle East?

    Robert Fisk untangles the countries and factions
    China's influence on fashion: At the top of the game both creatively and commercially

    China's influence on fashion

    At the top of the game both creatively and commercially
    Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

    The man known as GOD has a reputation for getting the job done

    Lord O'Donnell's three principles of rule
    Rainbow shades: It's all bright on the night

    Rainbow shades

    It's all bright on the night
    'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

    Bread from heaven

    Dutch survivors thank RAF for World War II drop that saved millions
    Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

    How 'the Axe' helped Labour

    UK will be 'run for the wealthy and powerful' if Tories retain power
    Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

    The price to be paid for challenging the rule of extremists

    A revolution now 'consuming its own children'
    Welcome to the world of Megagames

    Welcome to the world of Megagames

    300 players take part in Watch the Skies! board game in London
    'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

    Charlotte Gainsbourg on 'Nymphomaniac'

    Starring in one of the most explicit films ever
    Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

    Robert Fisk in Abu Dhabi

    The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
    Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

    Vince Cable exclusive interview

    Charging fees for employment tribunals was 'a very bad move'
    Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

    Iwan Rheon is returning to his Welsh roots

    Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
    Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

    It's time for my close-up

    Meet the man who films great whites for a living
    Increasing numbers of homeless people in America keep their mobile phones on the streets

    Homeless people keep mobile phones

    A homeless person with a smartphone is a common sight in the US. And that's creating a network where the 'hobo' community can share information - and fight stigma - like never before