Norwich & Peterborough – part of the Yorkshire Building Society – has launched a new issue of its E-Saver Account, paying a variable rate of 2.5 per cent gross.
It doesn't include any dodgy, short-term bonus, which means what you see is what you get and the interest rate paid should not suddenly shrink to almost nothing after a year.
There are better-paying accounts around at the moment, but most actually pay a much lower interest rate once you strip out the bonus.
All accounts should be like this with there being no strings or conditions to the rate you get. Savers should not be forced into severe rate shock when plump, introductory bonuses are withdrawn. For details of other no-nonsense accounts, turn to p61.