Everyone likes to feel like a VIP – but how do you get the special treatment without breaking the bank? The answer, increasingly, is by registering online, and some of the best are outlined below:
West End offers capital savings
Membership to West End VIP is free of charge, and once you've signed up gives you access to a host of discounts on the capital's major shopping streets. Huge savings at Selfridges? Rooms from just £209 at the Sanderson Hotel? Visit WestEndVIP.com for details.
McVitie's puts bite on the high life
You can eat your way to the high life with McVitie's. Their free-to-join online club allows you to pick up points with every McVitie's purchase. Then head online and redeem your points against a treasure chest of freebies; from confectionery to pampering packages and football tickets. Register for McVitie's VIP club at https://uk.mcvitiesvipclub.co.uk.
Gap discounts the summertime blues
Meanwhile, there's great news for Gap customers. The fashion retailer is offering an exclusive "VIP" discount on their summer collection, with savings of up to 30 per cent. All you need to do is sign up to Gap's regular email newsletter, and you'll be sent vouchers to redeem in any Gap, GapKids, babyGap or Gap Outlet store. Hurry though – the offer ends on Monday.
Celebrate with Strada's free fizz
Finally, celebrate your new-found VIP status with a free glass of bubbly. Sign up to Strada's online VIP club and, the next time you visit the Italian restaurant chain and purchase a main course, you'll receive a complimentary glass of Prosecco or a free dessert. You'll also have access to a series of on-going benefits and offers.