Will Dean's Ideas Factory: Save a local business – go 'cash mobbing'
Thursday 19 April 2012
Last week a short film called Caine's Arcade went around Twitter like a Daily Mail editorial. It told the story of a young boy from Los Angeles who spent his summer making a cardboard arcade. It remained patronless until local filmmaker Nirvan Mullick put the word out online and Caine received a surprise – hundreds of customers. (ind.pn/cainearcade). Just try not to start blubbing while you watch.
A similar logic is behind the vogue for "cash mobbing" – a community initiative that's beginning to flourish in American towns and cities.
The idea is simple. If there's a local business – a bookshop, pharmacy, newsagent, etc – that's under threat financially or from big, corporate competition, then local citizens who want the shop to remain viable turn up en masse but instead of dancing to promote a well-known German telecommunications supplier (as in flash-mobbing), they aim to spend a set amount at the store to give it a fighting fund to stay in business. Or, even if the business isn't teetering on the brink, to boost its coffers to insure future trading.
On 24 March, the team behind cashmob.com organised the first national Cash Mob Day, but the idea is a year-round one. It works by having people worried about a local business proposing it to be "mobbed". The website promotes it and everyone turns up with their cash (the owners are usually notified in advance so they can prepare). The idea – along with the cash boost for cafés and stores – is also to show locals who may not be aware of a good local business what they're missing. And we like it.
The jukebox gets super-connected
Although digital jukeboxes with a near infinite supply of tunes, or at least more than 40 records or Best of Motown CDs, are nothing new – they're still firmly rooted in the traditional model of the jukebox, just with a bit more choice.
If that's the digital jukebox, then the digital jukebox 2.0 could well be the TouchTunes Virtuo which costs American bar owners $5,495 (£3,468) and launched early last year, it offers 400,000 songs, connects to a venue's broadband and even offers an app that allows lazy patrons to control what they put on the jukebox from the other side of the bar. Which is good for those desperate to hear Jive Bunny & The Mastermixers' "Swing the Mood" in the presence of others, but are too ashamed to go up and press the buttons. Perhaps rightly so.
The Virtuo, developed by the company's chief executive officer, Charles Goldstuck, formerly of music giant BMG, is now in 34,000 bars and restaurants in North America and, in a year, claims to have had around 900 million paid-for plays. It might not just be the ailing jukebox industry it transforms – it could be the entire music industry.
Read more: ind.pn/superjuke
A coded way to start the day
The mobile phone alarm clock has become the way that millions of people wake themselves up every morning. But if you keep your phone next to the bed it's so easy to smash the snooze button (six times) and make yourself late for work. Which is why a new, free, Android app called Morning Routine aims to get you all the way out of bed on time.
It works by using barcodes of household items. You scan a product with your smartphone's camera, set the time you need to be woken and – when 6.45am rolls around, you have to search out that item and scan it for the alarm to shut up.
The idea – developed by Norwegian Håvard Christensen of the agency Agens – is that you programme it with something in the fridge or the bathroom.
Although sleepy cheats could cleverly place their bottle of shampoo next to the bed, there isn't yet an app to get around that problem.
See more: ind.pn/barcodealarm
Independent Partners; request a free guide on NISAs from Hargreaves Lansdown
Top Gear presenter is no stranger to foot-in-mouth controversy
New essay by JK Rowling went live on pottermore site this morning
Charlie Sheen could be set to revive his role as a hedonistic womaniser
Review: Mike Leigh's biopic is a rambling, rich character study
Want to ward off (or welcome) trick-or-treaters? Here's how
10 tips for taking out a personal loan
Santander's new current account is not quite as easy as 1, 2, 3
Weekly Money: Round-up of the personal finance stories you may have missed 13-17 October
Bank-beating exchange rates on your international payments
How shops make you spend: The subtle art of the savvy retailer revealed
- 1 'Nasa Confirms Six Days of Darkness in December': No, they don't - it's a hoax
- 2 Canadian actor punched in face after 'Islamophobia' experiment goes wrong in wake of Ottawa shooting
- 3 Topshop at centre of row over body image as 'shocking' skinny mannequin photo goes viral
- 4 If you think Russell Brand’s new book is confused, you should read what his critics have to say about it
- 5 Kentucky gang rape: 15-year-old boy left in critical condition after sexual attack by group at party
Pope Francis declares evolution and Big Bang theory are real and God is not 'a magician with a magic wand'
Huge surge in Ukip support after EU funding row, according to new poll
Ukip ‘exploiting grooming scandal’ to secure party’s first police chief
Nigel Farage: 'There’s nothing wrong with white people blacking up'
Maureen Lipman says 'she can't vote Labour while Ed Miliband is leader'
Muslims, immigration and teenage pregnancy: British people are ignorant about almost everything
iJobs Money & Business
£20000 - £25000 per annum + OTE £35K: SThree: We consistently strive to be the...
£20000 - £23250 Per Annum pro rata: Clearwater People Solutions Ltd: Pro rata ...
£40 - 48k + Benefits: Guru Careers: We are seeking a Marketing Manager to join...
£45,000 - £65,000: Saxton Leigh: Our client is a well-known APAC Corporate and...
Day In a Page
An eight-bedroom house on the south side of the The Green with cinema, wine cellars and summer house
This 17th century beauty is full of rustic cosiness, while the detached home office means you can also run a business
This five-bedroom red-brick beauty overlooks the village green and sits in just under two acres of land
Four exclusive apartments in a Grade II-listed former medical school with 2,275 sq ft of living space and 18ft ceilings
A five-bedroom terraced house on the popular Peterborough Estate, ideally located for both Eel Brook Common and South Park
A state-of-the-art farm-building conversion on the former Cliveden Estate, with 11,420sq ft of internal space, cinema and wine cellar
A three-bedroom, 15th-century cottage with original features in the picturesque village of Sissinghurst
A six-bedroom terraced house with large south-facing roof terrace, cinema room and wine cellar
A new seven-bedroom home built in Queen Anne-style with swimming pool and parkland views in Mortimer
A listed, four-bedroom farmhouse in the rural hamlet of Rushall with detached barn, four acres of gardens and paddocks
A first-floor flat with two bedrooms, a spacious reception room and communal grounds in a leafy part of London
A three-bedroom flat with a spacious rootop terrace and balcony, accessed from a private gated courtyard
A Grade II-listed pile with six bedrooms, stables and 39 acres of grounds in Standlake
A two-bedroom flat with boutique hotel-style interiors, close to the foodie haunt of West End Lane
A two-bedroom flat in a beautiful old vicarage, with many original features, close to the city centre
A three-bedroom 16th-century home with an aga kitchen, private gardens and heated outdoor pool, in Hadleigh
A three-bedrom home in sought-after Queen's Gate Mews, with Italian marble-finished bathrooms
Surrounded by glorious countryside in the village of Udimore, sits this impressive four-kiln oast and barn conversion
A five-bedroom house in the picturesque village of Kettlewell, north Yorkshire
An 18th-century former coaching inn with original staircase, open fireplaces and beams throughout
A Grade II-listed Georgian town house with three bedrooms and a south-facing courtyard, near Arundel Castle
Feel on top of the world at this über chic penthouse on the 37th floor of one of Europe’s tallest blocks.
A Grade II-listed Victorian villa with six bedrooms and two further cottages, all with spectacular sea views
A grade II-listed, Georgian cottage with mature 50ft garden, perfect for summer entertaining
A magnificent Georgian pile with turrets, seven bedrooms, a heated pool and four acres of gardens
Fairoak Farm has five bedroom suites, gym, outdoor swimming pool and golf course
Chic two-bedroom river-fronted flat with a private lift that delivers you directly to your home
A spectacular seven-bedroom Tudor pile, once owned by Henry VIII, with 18 acres of land
A seven-bedroom Georgian property previously used as a picturesque wedding venue
A split-level flat in a church conversion with two en suite bedrooms and 1,200sq ft of living space
A three-bedroom bungalow situated behind an impressive stone wall, £645,000
Windsor Castle overlooks this three-bedroom Victorian cottage located on one of Windsor's smartest roads
Chapel House is a former vicarage with nine bedrooms in the beautiful Upper Wye Valley
A five-bedroom B&B and separate owner's accomodation with potential for conversion
Enjoy summer by the Thames in this two double-bedroom converted warehouse in Rotherhithe village
A one-bedroom, luxury apartment with private gym and concierge service in Moorgate
A four-bedroom house in Hermitage Gardens with three reception rooms and landscaped gardens
A seven-bedroom Grade II-listed property with a separate self-contained apartment
A five-bedroom Victorian house with three reception rooms and galleried landing, £695,000