Why location is the key to London business success


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The Independent Online

If you’re thinking about starting up or relocating a business in London, you may think that finding office space would be a relatively simple affair. You’d be wrong.

As with most large capital cities, the choice of accommodation is vast but can be overwhelming and the eclectic nature of London’s commercial enterprises means that finding the right location is paramount to success.

A trendy art studio or graphic design house could flourish in trendy Shoreditch or Clerkenwell but may sink without a trace in London Bridge or Liverpool Street which are largely associated with banking and finance.

Companies such as Search Office Space ( SOS) can point you in the right direction and offer a range of serviced office solutions throughout London including areas such as the West End and up market Mayfair.

The West End generally refers to the fashionable areas of London situated to the west of Charing Cross. Encompassing various popular spots including Leicester Square, Covent Garden and the shopping districts of Oxford Street, Regent Street and Bond Street, office space in this area can fit a variety of business types. Mayfair, located within the City of Westminster, offers a variety of luxury office space options and caters for a more select clientele with a high concentration of luxury hotels, exclusive boutiques and restaurants.

Transport wise, The West End is possibly the most accessible part of London, serviced by a variety of tube stations including Leicester Square, Covent Garden, Oxford Street, Bond Street, Tottenham Court Road and Warren Street, to name but a few. There are also bus routes galore and the ubiquitous London black cabs can be easily hailed or pre-booked. Mayfair too is easily accessible for clients or staff with Bond Street, Green Park, Hyde Park Corner, Marble Arch and Oxford Circus Tube stations within easy reach.

There are a variety of companies flourishing in London, from catering services and production houses to retail outlets and solicitors. The West End, in its broadest term, can cover a number of areas from media dense Soho to the entertainment and shopping meccas of Oxford Street and Covent Garden, so it might be wise to narrow down your options with a little web research and by browsing Oxford Street offices if you’re interested in that particular area, for example. There are a number of large corporations such as EasyGroup who have chosen to locate their head offices in this prestigious part of London.

The West End has a seemingly limitless supply of food and entertainment options, whether you want to enjoy a delicious meal in Soho or take in show in on Shaftesbury Avenue. You’ll find everything from Thai and Italian to French and traditional English restaurants. Those wishing to impress clients may wish to head for cocktails at the Sanderson followed by dinner at the trendy Charlotte Street Hotel. Serviced offices Mayfair are also ideally placed for entertaining with an array of Michelin starred eateries. Those wanting to wine and dine international clients may wish to head to Alain Ducasse at the Dorchester which specialises in modern French cuisine with a twist.

Finding the right office space for your business is a little like shopping for a good suit, it may take a while to find the right fit, but when you do it can make all the difference, after all first impressions count.

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