1986: FOUR WORDS THAT SUMMED UP A PHILOSOPHY
Andreas Whittam Smith
Andreas Whittam Smith was a financial journalist until 1985 when he led the team that founded The Independent. The paper’s first editor (1986-1994), he has subsequently been the president of the British Board of Film Classification (1998-2002) and chairman of the Financial Ombudsman Service (1998-2003). He is currently First Church Estates Commissioner responsible for £5bn of the Church's investments, and chairman of the Children's Mutual.
Friday 19 November 1999
We were independent because it was impossible to say which party we supported and also we were not owned by a tycoon.
The "Are you?" was also brilliant. I had never thought of the readers of The Independent as belonging to a particular socio-economic group, the only thing that mattered was that they should be independent-minded. It was an attitude we were going after - people who were prepared to take risks with their thinking.
The two things came together in a slogan of four one-syllable words andto my mind it has never been bettered.
The writer was founding editor of The Independent
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