We were independent because it was impossible to say which party we supported and also we were not owned by a tycoon.
The "Are you?" was also brilliant. I had never thought of the readers of The Independent as belonging to a particular socio-economic group, the only thing that mattered was that they should be independent-minded. It was an attitude we were going after - people who were prepared to take risks with their thinking.
The two things came together in a slogan of four one-syllable words andto my mind it has never been bettered.
The writer was founding editor of The IndependentReuse content