A guru who is perfect choice

Hague makeover: As John Major's successor hires clothing consultant, speculation begins on the look he will adopt

ONE OF London's most dapper and affable style journalists, John Morgan is in many ways the perfect choice for William Hague as a politician's personal consultant.

The 39-year-old has worked at Conde Nast's GQ magazine since its launch nearly 10 years ago and is acknowledged as a leading British commentator on male fashion, social behaviour and lifestyle.

A frequent broadcaster on correct form and dress, his editorship of Debrett's New Guide to Etiquette and Modern Manners has also established him as an authority on matters of taste.

"Morgan's Modern Manners", his weekly column in The Times, gives advice to readers worried about whether a man should help a woman with her chair at dinner or how many kisses to give a stranger.

With an apartment in the Albany, the exclusive block off Piccadilly in central London, he certainly lives the life of gentle sophistication about which he regularly writes.

Mr Morgan, who is always immaculately dressed in a Savile Row suit and silk tie, is seen by friends as a "Burlington Bertie" figure from a bygone age, cashing cheques in Claridges and living the life of a foppish English gentleman.

His image as a friend to minor royals and the landed gentry belies a finely attuned business sense and he is believed to make substantial sums from advising leading companies and their directors on personal manners and style.

And as one colleague said: "The main thing about John is his sense of discretion. He wouldn't tell a soul about Hague's inner secrets."

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksNow available in paperback
Life and Style
fashion
News
videoJapanese prepare for the afterlife by testing out coffins
Arts and Entertainment
Harrison Ford attends Blade Runner at Target Presents AFI's Night at the Movies at ArcLight Cinemas on 24 April, 2013 in Hollywood, California
film... but Ridley Scott won't direct
Sport
Hughes is hit by a bouncer from Sean Abbott
cricketStephen Brenkley on batsman's tragic flaw that led to critical injury
Sport
Dejected England players applaud the fans following their team's 3-0 defeat
football

News
people

Actress isn't a fan of Ed Miliband

News
The Bounceway, designed by Architecture for Humanity
newsLondon to add 'The Bounceway' to commuting options
Life and Style
Stefan Gates with some mince flies
food + drink
Arts and Entertainment
Rooney Mara plays a white Tiger Lily in forthcoming film Pan
filmFirst look at Rooney Mara in Pan
Life and Style
Customers browse through Vinyl Junkies record shop in Berwick Street, Soho, London
tech
Life and Style
health

Do you qualify – and how do you get it?

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Junior Carpenter / Carpentry

£18000 - £22000 per annum: Recruitment Genius: A Junior Carpenter / Carpentry ...

h2 Recruit Ltd: Business Development Manager - Marketing Technology - £120k

£65000 - £90000 per annum + £150k ote: h2 Recruit Ltd: An award winning innova...

Recruitment Genius: Sales Manager - Hazardous Waste

£30000 per annum: Recruitment Genius: They supply 5,500 customers in the North...

Langley James : Senior Infrastructure Engineer; VMWare, Windows; Bolton; £40k

£40000 per annum + benefits: Langley James : Senior Infrastructure Engineer; V...

Day In a Page

Homeless Veterans Christmas Appeal: Drifting and forgotten - turning lives around for ex-soldiers

Homeless Veterans Christmas Appeal: Turning lives around for ex-soldiers

Our partner charities help veterans on the brink – and get them back on their feet
Putin’s far-right ambition: Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU

Putin’s far-right ambition

Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU
Tove Jansson's Moominland: What was the inspiration for Finland's most famous family?

Escape to Moominland

What was the inspiration for Finland's most famous family?
Nightclubbing with Richard Young: The story behind his latest book of celebrity photographs

24-Hour party person

Photographer Richard Young has been snapping celebrities at play for 40 years. As his latest book is released, he reveals that it wasn’t all fun and games
Michelle Obama's school dinners: America’s children have a message for the First Lady

A taste for rebellion

US children have started an online protest against Michelle Obama’s drive for healthy school meals by posting photos of their lunches
Colouring books for adults: How the French are going crazy for Crayolas

Colouring books for adults

How the French are going crazy for Crayolas
Jack Thorne's play 'Hope': What would you do as a local politician faced with an impossible choice of cuts?

What would you do as a local politician faced with an impossible choice of cuts?

Playwright Jack Thorne's latest work 'Hope' poses the question to audiences
Ed Harcourt on Romeo Beckham and life as a court composer at Burberry

Call me Ed Mozart

Paloma Faith, Lana del Ray... Romeo Beckham. Ed Harcourt has proved that he can write for them all. But it took a personal crisis to turn him from indie star to writer-for-hire
10 best stocking fillers for foodies

Festive treats: 10 best stocking fillers for foodies

From boozy milk to wasabi, give the food-lover in your life some extra-special, unusual treats to wake up to on Christmas morning
Phil Hughes head injury: He had one weakness – it has come back to haunt him

Phil Hughes had one weakness – it has come back to haunt him

Prolific opener had world at his feet until Harmison and Flintoff bounced him
'I have an age of attraction that starts as low as four': How do you deal with a paedophile who has never committed a crime?

'I am a paedophile'

Is our approach to sex offenders helping to create more victims?
How bad do you have to be to lose a Home Office contract?

How bad do you have to be to lose a Home Office contract?

Serco given Yarl’s Wood immigration contract despite ‘vast failings’
Green Party on the march in Bristol: From a lost deposit to victory

From a lost deposit to victory

Green Party on the march in Bristol
Putting the grot right into Santa's grotto

Winter blunderlands

Putting the grot into grotto
'It just came to us, why not do it naked?' London's first nude free runner captured in breathtaking images across capital

'It just came to us, why not do it naked?'

London's first nude free runner captured in breathtaking images across capital