Adverts attack homophobia
Friday 03 September 1999
Under the slogan "It's prejudice that's queer", the press adverts will run in a number of publications and will be followed up by a poster campaign and a cinema commercial. The campaign will try to undo the attitudes of the two-thirds of British adults who say they hold homophobic views. According to a 1996 survey, 70 per cent of gay people say they have been physically attacked.
Adverts in different publications will be directed at parents and teachers as well as the general public. Teachers in particular are being chosen because homophobia is used as a form of bullying in schools. A study by the Institute of Education found that 82 per cent of teachers are aware of homophobic bullying in schools.
The Terrence Higgins Trust is funding the campaign because it believes homophobia damages gay people's self- esteem. Nick Partridge, chief executive of the charity, said: "Homophobia harms the health of gay people physically, mentally and emotionally. In particular it can affect their confidence and ability to negotiate safer sex, a key concern in preventing the spread of HIV."
- 1 Snoop Dogg and Jared Leto buy a stake in Reddit as A-list invests $50m
- 2 HeForShe campaign: Iceland to follow up Emma Watson speech with UN women's rights conference – for men only
- 3 Car tax disc changes: Two days to go - and they affect you much more than just not displaying a piece of paper
- 4 Ed Sheeran dedicates song to David Cameron
- 5 Now we know whose fault it is if you end up being murdered in Thailand
Snoop Dogg and Jared Leto buy a stake in Reddit as A-list invests $50m
Five-year-old Iris Grace is raising awareness of autism through her extraordinary paintings
Car tax disc changes: Five facts you never knew about your (almost obsolete) tax disc
The Aral Sea: Nasa pictures show how what was once the fourth largest lake in the world has become almost completely dry
Thailand beach murders: Hannah Witheridge 'was raped by two men before being killed'
Isis, we are told, is a 'clear and dangerous threat to our way of life'. I’m sorry, but I just don’t buy it
Exclusive: 'Putin's Russia has been my biggest regret,' says Nato's outgoing Secretary General
The Osborne Ultimatum: Chancellor’s benefits freeze bombshell will affect ten million households
There’s no excuse for Dave Lee Travis’s behaviour, but we need to keep a sense of proportion
Mark Reckless becomes second Tory MP to defect to Ukip in a month
Should gay sex be illegal? 16% of Britons think so
- < Previous
- Next >
£18000 - £23000 per annum + Uncapped OTE: SThree: SThree Group have been well ...
£18000 - £23000 per annum + OTE: SThree: Real Staffing Group is seeking Traine...
£120 - £140 per day: Randstad Education Leeds: We have an exciting opportunity...
Competitive: Randstad Education Manchester: SEN Teacher urgently required for ...