Alcoholic lemonade posters breach code

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The Independent Online
A poster campaign promoting the alcoholic lemonade Hooper's Hooch was criticised by the Advertising Standards Authority yesterday for its "likely appeal" to under-age drinkers.

Members of the public and Labour's consumer affairs spokesman, Nigel Griffiths, had complained to the ASA of the posters. One featured a grinning lemon character holding a bottle of Hooper's Hooch with the slogan "Warning, Extreme Refreshment Alc 4.7% ABV". Others said: "Warning, One Taste And You're Hooched". Bass Brewers insisted the product and posters were designed for 18- to 35-year-olds, but are not repeating the campaign.

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