Another one in the eye for Tory 'devil' campaign

Satanic storm: Model who posed for propaganda photograph hits out at Conservative 'dirty tricks' advertisement

The Tory decision to demonise Tony Blair continues to haunt the party, with the actor whose eyes were used to represent the devil in the Labour leader complaining yesterday that he did not approve of "dirty tricks" campaigns.

Scott Woods, a model and actor, said yesterday he would have turned down the job had he known the full content of the advertisements. His comments follow the announcement by the Advertising Standards Authority that it was investigating complaints about the campaign.

Mr Woods, 42, of Hackney, east London, said: "I knew the image was going to be used in a Conservative Party "New Labour, New Danger" campaign, but they were only using my eyes and I had no idea they were going to superimpose it on a picture of Tony Blair.

"I'm unhappy about that and I think I would have turned the job down. It's all part of the dirty tricks campaign and I don't approve of that or being used in it."

Mr Woods, who appeared in Ken Russell's Treasure Island on Channel 4, and is about to play a serial killer in a new British film, The Lighthouse, admits to a certain resemblance to Boris Karloff and says he was chosen because of his menacing eyes.

"During the shoot I was told to look as sinister as possible, and they put blue contact lenses on me to make me look even more of a serial killer." The photograph was later coloured to give its a satanic look.

The actor, who was chosen from a list of models on the books of the Ugly Enterprises model agency, admits he is a Blair supporter but confesses he used to vote for Margaret Thatcher. "I think Tony Blair is trying to change things and I admire him for that."

Although open to the charge of self-publicity in coming forward, Mr Woods, who only took up acting a year ago and is thought to have been paid around pounds 200 for the work, did not tell his agent or model agency of yesterday's informal press conference. His motive, he said, was fear of exposure by a newspaper that was on his trail.

His comments yesterday touched a chord with a number of Conservative politicians who feel unhappy about the nature of such an attack on Mr Blair. The demonology aspect has been criticised by a leading churchman, and Mr Major himself is reported to be unhappy with the campaign.

A Central Office spokeswoman insisted that Mr Woods had "known from the start" how the photograph would be used, and said while there were no further plans to use them again, it had "not been ruled out".

Steve Hilton, of M&C Saatchi, which devised the campaign, said that at the time that Mr Woods did the photographs and a related video there were no plans to use the Blair newspaper advertisements, which were a response to Clare Short's interview in the New Statesman in which she spoke of dark forces behind the Labour leader.

Start your day with The Independent, sign up for daily news emails
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Ashdown Group: Senior VMware Platform Engineer - VMware / SAN / Tier3 DC

£45000 - £55000 per annum + benefits: Ashdown Group: Senior VMware Platform En...

Recruitment Genius: Purchasing Assistant

£10000 - £16000 per annum: Recruitment Genius: A distributor of specialist ele...

Recruitment Genius: Sales Ledger Assistant

£17000 - £19000 per annum: Recruitment Genius: A distributor of specialist ele...

Ashdown Group: Automated Tester / Test Analyst - .Net / SQL - Cheshire

£32000 per annum + pension, healthcare & 23 days holiday: Ashdown Group: A gro...

Day In a Page

War with Isis: Iraq's government fights to win back Tikrit from militants - but then what?

Baghdad fights to win back Tikrit from Isis – but then what?

Patrick Cockburn reports from Kirkuk on a conflict which sectarianism has made intractable
Living with Alzheimer's: What is it really like to be diagnosed with early-onset dementia?

What is it like to live with Alzheimer's?

Depicting early-onset Alzheimer's, the film 'Still Alice' had a profound effect on Joy Watson, who lives with the illness. She tells Kate Hilpern how she's coped with the diagnosis
The Internet of Things: Meet the British salesman who gave real-world items a virtual life

Setting in motion the Internet of Things

British salesman Kevin Ashton gave real-world items a virtual life
Election 2015: Latest polling reveals Tories and Labour on course to win the same number of seats - with the SNP holding the balance of power

Election 2015: A dead heat between Mr Bean and Dick Dastardly!

Lord Ashcroft reveals latest polling – and which character voters associate with each leader
Audiences queue up for 'true stories told live' as cult competition The Moth goes global

Cult competition The Moth goes global

The non-profit 'slam storytelling' competition was founded in 1997 by the novelist George Dawes Green and has seen Malcolm Gladwell, Salman Rushdie and Molly Ringwald all take their turn at the mic
Pakistani women come out fighting: A hard-hitting play focuses on female Muslim boxers

Pakistani women come out fighting

Hard-hitting new play 'No Guts, No Heart, No Glory' focuses on female Muslim boxers
Leonora Carrington transcended her stolid background to become an avant garde star

Surreal deal: Leonora Carrington

The artist transcended her stolid background to become an avant garde star
LGBT History Month: Pupils discuss topics from Sappho to same-sex marriage

Education: LGBT History Month

Pupils have been discussing topics from Sappho to same-sex marriage
11 best gel eyeliners

Go bold this season: 11 best gel eyeliners

Use an ink pot eyeliner to go bold on the eyes with this season's feline flicked winged liner
Cricket World Cup 2015: Tournament runs riot to make the event more hit than miss...

Cricket World Cup runs riot to make the event more hit than miss...

The tournament has reached its halfway mark and scores of 300 and amazing catches abound. One thing never changes, though – everyone loves beating England
Katarina Johnson-Thompson: Heptathlete ready to jump at first major title

Katarina Johnson-Thompson: Ready to jump at first major title

After her 2014 was ruined by injury, 21-year-old Briton is leading pentathlete going into this week’s European Indoors. Now she intends to turn form into gold
Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

Climate change key in Syrian conflict

And it will trigger more war in future
How I outwitted the Gestapo

How I outwitted the Gestapo

My life as a Jew in wartime Berlin
The nation's favourite animal revealed

The nation's favourite animal revealed

Women like cuddly creatures whilst men like creepy-crawlies
Is this the way to get young people to vote?

Getting young people to vote

From #VOTESELFISH to Bite the Ballot