Barbie takes her crown at last

Click to follow
The Independent Online
Barbie, the 37-year-old doll, has been named toy of the year for the first time in her history.

The British Association of Toy Retailers said the Mattel doll, which also won the Doll of the Year and Best Girls' Toy titles, had now achieved cult status.

Andrea Bergstein, a senior product manager at Mattel said: "[Barbie has] always been top of the trends. She has always provided girls with what they want."

The boys' toy of the year was Barbie's long-time rival, Hasbro's Action Man - which was toy of the year in 1966. Buzz Lightyear, the Christmas sell-out action doll from the film Toy Story, was awarded a new title, the Pimpernel Award, for being highly elusive - like his Scarlet namesake.

Comments