The British Association of Toy Retailers said the Mattel doll, which also won the Doll of the Year and Best Girls' Toy titles, had now achieved cult status.
Andrea Bergstein, a senior product manager at Mattel said: "[Barbie has] always been top of the trends. She has always provided girls with what they want."
The boys' toy of the year was Barbie's long-time rival, Hasbro's Action Man - which was toy of the year in 1966. Buzz Lightyear, the Christmas sell-out action doll from the film Toy Story, was awarded a new title, the Pimpernel Award, for being highly elusive - like his Scarlet namesake.Reuse content