Benetton poster banned

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The Independent Online
Benetton, the clothing company, has once again run into trouble for its advertising, this time over its poster campaign depicting bloody human hearts, it will emerge today.

Benetton has been told to withdraw all its poster advertisements showing three identical human hearts over the words "white", "yellow", "black". The Advertising Standards Authority made the move in response to 72 complaints from the public who felt that the campaign was "disgusting".

The ASA agreed to allow the advertisement to continue in Company, Cosmopolitan and Sky magazines on the grounds their readership was younger and more broad-minded.

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