The former Manchester United striker (right) has become a sleeping partner in a West London venture importing wines and delicacies from Italy.
His close friend Carlo Cataldi, who owns a restaurant in Fulham, south- west London, will look after the day-to-day running of the business while Best remains a non-executive director free to appreciate the company's liquid assets. Mr Cataldi and his wine guru Luigi Bolzon are confident that the involvement of such a well-known name will guarantee that the business is a success.
Before hanging up his boots in exchange for less energetic pursuits, Best notched up 115 goals in 290 league FA Cup and European matches.
Mr Cataldi said: "George ... has been coming to the restaurant for years. I got to know and befriend him and now we have decided to work together."
But Best himself is unlikely to be a regular sight behind the shop counter. "I've got enough to do anyway, what with charity matches, my writing for Punch, commentary for Sky TV and various other things," he said.Reuse content