The bribe, allegedly offered during lunch with Guy Snowden, head of the United States-based lottery company GTech, was so "odious" to Mr Branson that he had to leave the room and scribble a note about what had been said, the High Court in London heard yesterday.
George Carman QC, for Mr Branson, said:"There is no shilly-shallying about this, no room for doubt or misunderstanding or misinterpretation. It's as plain as a pikestaff that what Guy Snowden was about that day was floating a bribe in front of Richard Branson in order to get him out of the bidding and pave the way for GTech and Camelot to go on without this dangerous rival."
The lunch took place in 1993 when Mr Branson launched a bid to run the National Lottery. He invited Mr Snowden, one of his rivals, to the lunch to ask him to provide technical services to help run the lottery as a non-profit-making venture. But Mr Snowden, head of GTech, part of what is now Camelot, was not interested in helping.
Mr Carman said Mr Snowden was concerned about the entrepreneur's bid. At worst Mr Branson might win and at best his charitable intentions might persuade the Government to reduce the operator's profit. Mr Carman said that during the lunch at Mr Branson's London home Mr Snowden tried to bribe him to drop out.
Mr Branson is suing Mr Snowden, GTech, and its spokesman, Robert Rendine, for saying he lied about the alleged bribe. Mr Snowden is suing Mr Branson for making the allegation.
The court was told that Mr Snowden said to Mr Branson: "I don't know how to phrase this, Richard. There's always a bottom line. I'll get to the point. In what way can we help you? I mean, what can I do for you personally?"
Mr Carman said: "Mr Branson said: 'What on earth do you mean?' and Mr Snowden said: 'Everybody needs something'." Mr Carman said Mr Branson replied: "Thank you very much. I'm quite successful. I only need one breakfast, one lunch, one dinner a day." Finding Mr Snowden's offer odious, Mr Branson had left the table and made a note of the conversation in the toilet, added the QC.
The court heard that details of the alleged bribe were not publicly revealed until 1995, when Mr Branson was approached by a producer from the BBC's current affairs programme Panorama. He said that allegations of bribery had been made against GTech in the US and that the company had been investigated by the FBI. Mr Branson revealed the conversation from the lunch and agreed to appear on the programme.
Mr Justice Morland and the jury were played a recording of the programme.
Mr Carman said: "Nobody starts libel proceedings of this gravity with any great enthusiasm. But if you value your good name and you want to hold your head up high as an honest man, sometimes you have no alternative."
The case, expected to last four weeks, continues.Reuse content