Britons eating pounds 7m of fast food every day

FAST FOOD outlets in the UK are expanding at the rate of at least one a week for each of the major chains. As a survey revealed that Britons spend an average of pounds 7m a day on junk food - more than any other nation in Europe - the burger and pizza manufacturers revealed that they plan to continue their rapid expansion.

A Mintel survey showed that Britain will spend a total of pounds 2.7bn on fast food this year - not including the traditional fish and chips.

Of the four European countries which were evaluated, only Germany came close with an estimated pounds 2bn. The French spend pounds 1.6bn and Spain and Italy only about pounds 700m and pounds 310m respectively.

Steve Charlton, of Mintel, said there was more national pride in food on the continent. "It's no surprise that they spend less on burgers in France, but we were still surprised by the amount spent in this country," he said.

"We expected to find that the food scares of the last few years would have affected the market but it does not seem to have made any difference at all and demand is still growing."

McDonald's and Burger King are each hoping to open 100 restaurants this year and the same number next year, and Pizza Hut is planning for 100 new outlets by 2001. A spokesman for KFC, which currently operates 430 stores in Britain, said it wanted to have 1,000 within the next five years.

Competition for the fast food market is intense and new products are constantly being launched. In a blatant attempt to cash in on the nation's love of Indian food, Burger King has this week launched a curry burger. And Pizza Hut "is proud to introduce its latest innovation" - the Italian pizza.

Despite these statistics, all the fast-food firms remain convinced that the British appetite for junk food is a long way from saturation point. When KFC reaches its current target of 1,000 outlets. it will not be time to stop - it will be time to ``reconsider the market''.

A spokeswoman for Pizza Hut commented: "There is definitely room for expansion. In the US there is one Pizza Hut for every 30,000 customers while in the UK there is only one per 150,000."

Burger King, which currently has 528 restaurants, said: "In terms of saturation, the number of hamburger outlets is significantly greater in the US than here, and while we might not want to go down that route, we are keen to expand and are looking for new sites. The high streets are fairly well served but customers are now going to retail parks and leisure centres and also it can be convenient to have them along motorways."

McDonald's is currently the biggest burger outlet with 74 per cent of market share and 930 restaurants. "We want a McDonald's in every community," said Stephen Hall, a spokesman for the company. "Every time we look at a new area, we assess whether it would be better to have a restaurant or a drive-in, and we assess the potential number of customers, how many people drive by, and various other factors."

But to counterbalance all this enthusiasm, Wynnie Chan, of the British Nutrition Foundation, warned against eating too many burgers and pizzas. "As a nation we don't take enough exercise, and eat too much fat, which is why obesity is going along the US route. The proportion of burger to bun is not right and we would advise eating a plain, thick crust pizza which has a better ratio of base to topping than the thin crust.

"We need to reduce our fat intake and this food should only be eaten occasionally. It just does not contain enough vegetables to make it part of a balanced diet."

Fast Facts

There are 950 UK outlets of McDonalds, and the company claims to have 74 per cent of the burger market.

Burger King has 528 UK outlets. It has 320,000 employees worldwide with 16,380 in the UK.

There is one Pizza Hut restaurant per 30,000 people in the US and one per 45,000 in Australia. In Britain there is one for every 150,000.

Pizza Hut has 400 UK stores and employs 14,400 staff. The company sells an average of 3 million stuffed crust pizzas a week.

Pizza Hut uses more than 700 million pounds of pepperoni slices on their pizzas every year.

Britons eat more than 600,000 pizzas a year. A 200g portion of cheese and tomato pizza has 24g of fat.

A Burger King Whopper weighs 258g and has 36g of fat - half the amount a woman needs. A man should have around 90g a day.

Three and a half million Whoppers are sold in Burger King UK every day, and 91 million people visit every year. Burger King has just launched a curry burger.

Suggested Topics
Start your day with The Independent, sign up for daily news emails
News
people
News
A survey carried out by Sainsbury's Finance found 20% of new university students have never washed their own clothes, while 14% cannot even boil an egg
science...and the results are not as pointless as that sounds
Sport
Sean Abbott
cricketSean Abbott is named Australia's young cricketer of the year
News
i100
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Ashdown Group: IT Support Analyst - Urgent - Cheshire - £25p/h

£20 - £25 per hour: Ashdown Group: The Ashdown Group have been engaged by a hu...

Sauce Recruitment: Partnership Sales Executive - TV

competitive + benefits: Sauce Recruitment: An award-winning global multi-media...

Sauce Recruitment: Account Director

£26017.21 - £32521.19 per annum + OTE $90,000: Sauce Recruitment: My client is...

Recruitment Genius: Linux Systems Administrator

Negotiable: Recruitment Genius: This leading provider of UK Magento hosting so...

Day In a Page

Woman who was sent to three Nazi death camps describes how she escaped the gas chamber

Auschwitz liberation 70th anniversary

Woman sent to three Nazi death camps describes surviving gas chamber
DSK, Dodo the Pimp, and the Carlton Hotel

The inside track on France's trial of the year

Dominique Strauss-Kahn, Dodo the Pimp, and the Carlton Hotel:
As provocative now as they ever were

Sarah Kane season

Why her plays are as provocative now as when they were written
Murder of Japanese hostage has grim echoes of a killing in Iraq 11 years ago

Murder of Japanese hostage has grim echoes of another killing

Japanese mood was against what was seen as irresponsible trips to a vicious war zone
Syria crisis: Celebrities call on David Cameron to take more refugees as one young mother tells of torture by Assad regime

Celebrities call on David Cameron to take more Syrian refugees

One young mother tells of torture by Assad regime
The enemy within: People who hear voices in their heads are being encouraged to talk back – with promising results

The enemy within

People who hear voices in their heads are being encouraged to talk back
'In Auschwitz you got used to anything'

'In Auschwitz you got used to anything'

Survivors of the Nazi concentration camp remember its horror, 70 years on
Autumn/winter menswear 2015: The uniforms that make up modern life come to the fore

Autumn/winter menswear 2015

The uniforms that make up modern life come to the fore
'I'm gay, and plan to fight military homophobia'

'I'm gay, and plan to fight military homophobia'

Army general planning to come out
Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

What the six wise men told Tony Blair

Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

25 years of The Independent on Sunday

The stories, the writers and the changes over the last quarter of a century
Homeless Veterans appeal: 'Really caring is a dangerous emotion in this kind of work'

Homeless Veterans appeal

As head of The Soldiers' Charity, Martin Rutledge has to temper compassion with realism. He tells Chris Green how his Army career prepared him
Wu-Tang Clan and The Sexual Objects offer fans a chance to own the only copies of their latest albums

Smash hit go under the hammer

It's nice to pick up a new record once in a while, but the purchasers of two latest releases can go a step further - by buying the only copy
Geeks who rocked the world: Documentary looks back at origins of the computer-games industry

The geeks who rocked the world

A new documentary looks back at origins of the computer-games industry
Belle & Sebastian interview: Stuart Murdoch reveals how the band is taking a new direction

Belle & Sebastian is taking a new direction

Twenty years ago, Belle & Sebastian was a fey indie band from Glasgow. It still is – except today, as prime mover Stuart Murdoch admits, it has a global cult following, from Hollywood to South Korea