Britons eating pounds 7m of fast food every day

FAST FOOD outlets in the UK are expanding at the rate of at least one a week for each of the major chains. As a survey revealed that Britons spend an average of pounds 7m a day on junk food - more than any other nation in Europe - the burger and pizza manufacturers revealed that they plan to continue their rapid expansion.

A Mintel survey showed that Britain will spend a total of pounds 2.7bn on fast food this year - not including the traditional fish and chips.

Of the four European countries which were evaluated, only Germany came close with an estimated pounds 2bn. The French spend pounds 1.6bn and Spain and Italy only about pounds 700m and pounds 310m respectively.

Steve Charlton, of Mintel, said there was more national pride in food on the continent. "It's no surprise that they spend less on burgers in France, but we were still surprised by the amount spent in this country," he said.

"We expected to find that the food scares of the last few years would have affected the market but it does not seem to have made any difference at all and demand is still growing."

McDonald's and Burger King are each hoping to open 100 restaurants this year and the same number next year, and Pizza Hut is planning for 100 new outlets by 2001. A spokesman for KFC, which currently operates 430 stores in Britain, said it wanted to have 1,000 within the next five years.

Competition for the fast food market is intense and new products are constantly being launched. In a blatant attempt to cash in on the nation's love of Indian food, Burger King has this week launched a curry burger. And Pizza Hut "is proud to introduce its latest innovation" - the Italian pizza.

Despite these statistics, all the fast-food firms remain convinced that the British appetite for junk food is a long way from saturation point. When KFC reaches its current target of 1,000 outlets. it will not be time to stop - it will be time to ``reconsider the market''.

A spokeswoman for Pizza Hut commented: "There is definitely room for expansion. In the US there is one Pizza Hut for every 30,000 customers while in the UK there is only one per 150,000."

Burger King, which currently has 528 restaurants, said: "In terms of saturation, the number of hamburger outlets is significantly greater in the US than here, and while we might not want to go down that route, we are keen to expand and are looking for new sites. The high streets are fairly well served but customers are now going to retail parks and leisure centres and also it can be convenient to have them along motorways."

McDonald's is currently the biggest burger outlet with 74 per cent of market share and 930 restaurants. "We want a McDonald's in every community," said Stephen Hall, a spokesman for the company. "Every time we look at a new area, we assess whether it would be better to have a restaurant or a drive-in, and we assess the potential number of customers, how many people drive by, and various other factors."

But to counterbalance all this enthusiasm, Wynnie Chan, of the British Nutrition Foundation, warned against eating too many burgers and pizzas. "As a nation we don't take enough exercise, and eat too much fat, which is why obesity is going along the US route. The proportion of burger to bun is not right and we would advise eating a plain, thick crust pizza which has a better ratio of base to topping than the thin crust.

"We need to reduce our fat intake and this food should only be eaten occasionally. It just does not contain enough vegetables to make it part of a balanced diet."

Fast Facts

There are 950 UK outlets of McDonalds, and the company claims to have 74 per cent of the burger market.

Burger King has 528 UK outlets. It has 320,000 employees worldwide with 16,380 in the UK.

There is one Pizza Hut restaurant per 30,000 people in the US and one per 45,000 in Australia. In Britain there is one for every 150,000.

Pizza Hut has 400 UK stores and employs 14,400 staff. The company sells an average of 3 million stuffed crust pizzas a week.

Pizza Hut uses more than 700 million pounds of pepperoni slices on their pizzas every year.

Britons eat more than 600,000 pizzas a year. A 200g portion of cheese and tomato pizza has 24g of fat.

A Burger King Whopper weighs 258g and has 36g of fat - half the amount a woman needs. A man should have around 90g a day.

Three and a half million Whoppers are sold in Burger King UK every day, and 91 million people visit every year. Burger King has just launched a curry burger.

Suggested Topics
News
Russell Brand was in typically combative form during his promotional interview with Newsnight's Evan Davis
peopleReports that Brand could stand for Mayor on an 'anti-politics' ticket
News
The clocks go forward an hour at 1am on Sunday 30 March
news
Arts and Entertainment
The Doctor finds himself in a forest version of London in Doctor Who episode 'In the Forest of the Night'
TVReview: Is the Doctor ever going stop frowning? Apparently not.
Sport
footballMatch report: Real fight back to ruin Argentinian's debut
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Money
Welcome to tinsel town: retailers such as Selfridges will be Santa's little helpers this Christmas, working hard to persuade shoppers to stock up on gifts
news
News
i100
News
people
Arts and Entertainment
Architect Frank Gehry is regarded by many as the most important architect of the modern era
arts + entsGehry has declared that 98 per cent of modern architecture is "s**t"
Arts and Entertainment
Soul singer Sam Smith cleared up at the Mobo awards this week
arts + entsSam Smith’s Mobo triumph is just the latest example of a trend
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Maths Teacher

£110 - £200 per day: Randstad Education Leeds: Secondary Maths Teacher for spe...

Business Analyst - Surrey - Permanent - Up to £50k DOE

£40000 - £50000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...

***ASP.NET Developer - Cheshire - £35k - Permanent***

£30000 - £35000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...

***Solutions Architect*** - Brighton - £40k - Permanent

£35000 - £40000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...

Day In a Page

Wilko Johnson, now the bad news: musician splits with manager after police investigate assault claims

Wilko Johnson, now the bad news

Former Dr Feelgood splits with manager after police investigate assault claims
Mark Udall: The Democrat Senator with a fight on his hands ahead of the US midterm elections

Mark Udall: The Democrat Senator with a fight on his hands

The Senator for Colorado is for gay rights, for abortion rights – and in the Republicans’ sights as they threaten to take control of the Senate next month
New discoveries show more contact between far-flung prehistoric humans than had been thought

New discoveries show more contact between far-flung prehistoric humans than had been thought

Evidence found of contact between Easter Islanders and South America
Cerys Matthews reveals how her uncle taped 150 interviews for a biography of Dylan Thomas

Cerys Matthews on Dylan Thomas

The singer reveals how her uncle taped 150 interviews for a biography of the famous Welsh poet
DIY is not fun and we've finally realised this as a nation

Homebase closures: 'DIY is not fun'

Homebase has announced the closure of one in four of its stores. Nick Harding, who never did know his awl from his elbow, is glad to see the back of DIY
The Battle of the Five Armies: Air New Zealand releases new Hobbit-inspired in-flight video

Air New Zealand's wizard in-flight video

The airline has released a new Hobbit-inspired clip dubbed "The most epic safety video ever made"
Pumpkin spice is the flavour of the month - but can you stomach the sweetness?

Pumpkin spice is the flavour of the month

The combination of cinnamon, clove, nutmeg (and no actual pumpkin), now flavours everything from lattes to cream cheese in the US
11 best sonic skincare brushes

11 best sonic skincare brushes

Forget the flannel - take skincare to the next level by using your favourite cleanser with a sonic facial brush
Paul Scholes column: I'm not worried about Manchester United's defence - Chelsea test can be the making of Phil Jones and Marcos Rojo

Paul Scholes column

I'm not worried about Manchester United's defence - Chelsea test can be the making of Jones and Rojo
Frank Warren: Boxing has its problems but in all my time I've never seen a crooked fight

Frank Warren: Boxing has its problems but in all my time I've never seen a crooked fight

While other sports are stalked by corruption, we are an easy target for the critics
Jamie Roberts exclusive interview: 'I'm a man of my word – I'll stay in Paris'

Jamie Roberts: 'I'm a man of my word – I'll stay in Paris'

Wales centre says he’s not coming home but is looking to establish himself at Racing Métro
How could three tourists have been battered within an inch of their lives by a burglar in a plush London hotel?

A crime that reveals London's dark heart

How could three tourists have been battered within an inch of their lives by a burglar in a plush London hotel?
Meet 'Porridge' and 'Vampire': Chinese state TV is offering advice for citizens picking a Western moniker

Lost in translation: Western monikers

Chinese state TV is offering advice for citizens picking a Western moniker. Simon Usborne, who met a 'Porridge' and a 'Vampire' while in China, can see the problem
Handy hacks that make life easier: New book reveals how to rid your inbox of spam, protect your passwords and amplify your iPhone

Handy hacks that make life easier

New book reveals how to rid your email inbox of spam, protect your passwords and amplify your iPhone with a loo-roll
KidZania lets children try their hands at being a firefighter, doctor or factory worker for the day

KidZania: It's a small world

The new 'educational entertainment experience' in London's Shepherd's Bush will allow children to try out the jobs that are usually undertaken by adults, including firefighter, doctor or factory worker