Brylcreem's new boy
Friday 18 July 1997
After years of trying to ditch its traditional image and reposition itself as a modern "grooming aid", Brylcreem has returned to its roots and named David Beckham (right), the Manchester United and England footballer, as heir to Denis Compton's slicked-back mantle (above).
Beckham's fee is thought to depend on how well he does in the run- up to next year's World Cup finals.
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