Buddhist monk hired to re-energise Shell
The solution? Hire a Buddhist monk of course, and have him lead a mediation session for 550 of your senior managers to make them, well, a bit more spiritual.
That, at least, was the solution hit upon by the oil giant Shell International, when it decided a little spiritual input might be needed if it was to create a better image.
"We have engaged a PR company to carry out a review of the way the company is viewed at home and abroad," said a spokeswoman. "We speak to lots of different people and perhaps at times their perception of Shell does not fit with what we believe to be the position? Shell is very much committed to environmental issues."
The initiative to make Shell's image "softer" was launched by the company's new chairman, Mark Moody Stuart, who felt it was seen by many as stuffy .The re-imaging comes amid growing speculation that Shell is about to merge with Texaco.
Lama Yeshe Losal held the session in Maastricht earlier this summer. So did it do any good? "I am afraid there is no one I can ask," apologised the spokeswoman. "Only senior management were invited."
Shell to merge? page 18
- 1 Game of Thrones season 6: Jon Snow theorists believe Ned Stark's son may have a twin sister
- 2 Artist takes LSD, draws herself over different stages of the 9-hour trip to show its effects
- 3 Miley Cyrus address Robin Thicke VMA controversy: ‘He wanted me as naked as possible, but I got the heat because I’m a woman’
- 4 iPhone 6s camera: features to include 4K video camera and flash for selfies
- 5 A pint of water every day is the key to losing weight, scientists say
Miley Cyrus address Robin Thicke VMA controversy: ‘He wanted me as naked as possible, but I got the heat because I’m a woman’
Most expensive city to live in for expatriates: Luanda, Angola takes number one spot with Hong Kong and Zurich in top three
Irish tourist filmed fighting with shopkeepers in Turkey says they 'messed with the wrong man'
House of Lords: Outcry as donors, fixers and MPs caught up in expenses scandal get peerages
Moody neurotics are more likely to be creative geniuses, study says
Dresden riots: Protesters in Germany attack refugee buses shouting 'foreigners out'
France train shooting: US soldiers speak of the moment they stopped gunman and 'beat him until he was unconscious'
Labour leadership: Jeremy Corbyn accused of 'deluding' young supporters with 'claptrap'
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn
£22000 per annum: Recruitment Genius: This industry leading company produces h...
£20000 - £40000 per annum: Recruitment Genius: This IT provider for the educat...
£20000 - £25000 per annum: Recruitment Genius: This leader in the e-cigarette ...
£30000 - £35000 per annum: Recruitment Genius: This leader in the e-cigarette ...