Cadbury Schweppes' North American drinks business has said it is placing its 7-Up advertising account under closed review following the resignation of Leo Burnett, its current agency. Over the next month, 7-Up will undergo a closed review with True North Communications, Foote Cone & Belding as well as Messner, Vetere Berger McNammee Schmetterer. All hope to win the account.
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7-Up under review