The business on...Adam Crozier, Chief executive, ITV

  • @davidprosserind

The new boy? How's he doing?

It depends on how you look at it. He took up the post in April, and embarked on a speedy strategic review, the results of which were presented last week to a decent reception.

Still, going on the Today programme yesterday and describing ITV as "fairly dysfunctional" may not be the motivating chat his workforce necessarily wants to hear.

Doesn't he have a bit of form with winding up the workers?

It's probably fair to say he wasn't universally popular at Royal Mail, where he worked before ITV poached him. His restructuring proposals there prompted a wave of industrial action. But then one might characterise Royal Mail as "fairly dysfunctional" too.

So a pattern is emerging?

Mr Crozier certainly seems to relish a challenge. He has been taken on at ITV to shake up an ailing organisation, the task he was given at Royal Mail. And before that he ran the Football Association. With its internal politics and Byzantine structures, "fairly dysfunctional" did not begin to do it justice.

Still, surely ITV needs someone who can think outside the box?

They've certainly got that. Mr Crozier is, after all, the man responsible for appointing Sven Goran Eriksson as England boss. He thinks pay TV and digital developments are the crucial ingredients in weaning ITV from the declining TV advertising market.

Still, this is quite a challenge?

Indeed, but while Mr Crozier certainly made enemies at Royal Mail and the FA (where he eventually felt so frustrated, he quit), he is seen as having done a good job in at least beginning modernisation processes.

Fit for purpose then?

The 46-year-old has an impressive CV: he was Saatchi & Saatchi's youngest board member, aged just 26, and became chief executive. His life could have been very different though. A talented footballer in his youth, he had trials with Hibernian and Stirling Albion. His lifelong love of Celtic will have prepared him for disappointment too.