Asda checks in its loyalty card
Saturday 07 August 1999
Asda has been offering a loyalty card in 19 stores since May 1995 and had built up a database of 360,000 members. However, the supermarket group was never as committed to a card as its rival retailers and has now decided to abandon the trial in order to concentrate solely on offering lower prices.
Wal-Mart operates a similar policy in the United States and does not offer a loyalty card in its main stores. But Asda said the decision had not been taken by the Americans. "It is pure co-incidence. We have been looking at this for a long time," Asda said.
Asda also said latest figures show it has recorded its highest ever market share. Figures for July from Taylor Nelson Sofres show Asda's share of the packaged grocery market was 13.2 per cent, up from 12 per cent last year. Tesco is still the market leader with 21.7 per cent and growing, followed by Sainsbury, which is losing ground with 17.2 per cent. Safeway is fourth with a declining 9.4 per cent share.
Asda, led by chief executive Allan Leighton, claimed the growth had been fuelled by its pounds 100m "Rollback" programme launched in March. The company claims it will have cut the cost of 2,000 items by the end of the year.
Taylor Nelson's market share figures cover packaged groceries, frozen foods, toiletries and healthcare.
As Voltaire once said, “Ice cream is exquisite. What a pity it isn’t illegal”
- 1 Mother fed her daughter tapeworms to make her skinny for beauty pageant
- 2 Crystal Palace next manager latest: Palace consider Ally McCoist - EXCLUSIVE
- 3 Richard Dawkins on babies with Down Syndrome: 'Abort it and try again – it would be immoral to bring it into the world'
- 4 ALS ice bucket challenge co-founder Corey Griffin drowns, aged 27
- 5 Tim Sherwood column: 'It started as a three-horse race but turned into the Grand National'
'Alien thigh bone' on Mars: Excitement from alien hunters at 'evidence' of extraterrestrial life
West poised to join forces with Assad in face of Islamic State
Pamela Anderson rejects ice bucket challenge because of ALS experiments on animals: 'Mice had holes drilled into their skulls'
James Foley 'beheaded': Isis video shows militant with British accent 'execute US journalist' – as hunt begins for killer
ALS ice bucket challenge co-founder Corey Griffin drowns, aged 27
Richard Dawkins on babies with Down Syndrome: 'Abort it and try again – it would be immoral to bring it into the world'
Scottish independence: English people overwhelmingly want Scotland to stay in the UK
Isis threat: Cameron wants an alliance with Iran
Michael Brown shooting: Chaos erupts on the streets of Ferguson after autopsy shows teenager was shot six times – twice in the head
Bin bag full of cats' heads discovered near Manchester's Curry Mile
Disgusting, frustrating, but intriguing: how the country really feels about its politicians
iJobs Money & Business
£20000 - £27000 per annum: Harrington Starr: Service Desk Analyst- (Desktop Su...
£25000 - £35000 per annum: Harrington Starr: Service Desk Analyst - (Active Di...
£30000 - £50000 per annum: Harrington Starr: Junior Quant Analyst - C++, Boost...
£30000 - £50000 per annum: Harrington Starr: Junior Quant Analyst (Machine Lea...