Bell Cablemedia phone ads incur wrath of BT
Thursday 23 January 1997
The promotion, launched this week, includes posters in the East End of the capital reinforcing the price message with the slogan "British Telecon".
The phrase has incurred the wrath of BT's in-house lawyers, who are understood to have written to Bell Cablemedia warning that such claims are untrue, may be defamatory and could infringe laws on trademarks. A BT spokesman declined to say whether Bell would be served with a writ if the advertisements continued.
"BT reserves its position on this issue until we've examined these adverts further," he said.
Bell Cablemedia refused to discuss details of the campaign or confirm the advertising slogans had been used on poster sites. The dispute is the latest fallout from increasingly tough price competition in the industry.
Cable operators are seeking to maintain their price advantage despite BT's aggressive cuts in charges to comply with the annual price formula set by the regulator, Oftel. At the same time BT, under the chief executive, Sir Peter Bonfield, has made price comparisons more confusing by introducing discount packages such as the Friends and Family scheme.
It also emerged yesterday that BT had abandoned a planned court case against AT&T, the US telephones giant, after claiming the American group's British operation had also used allegedly "misleading" advertising. The decision to drop the action comes a month after a High Court judge refused to grant BT an injunction to prevent AT&T continuing with the promotional claims. AT&T had said on direct mail literature that it was 40 per cent cheaper than BT on selected international calls.
A BT spokesman said: "Failure to get the injunction showed how difficult it is to take action against someone even where there is an overwhelming case. Anyway AT&T has dropped the advertising claims and we are not ones to bang our heads against brick walls."
However, a spokesman for AT&T insisted the promotional literature had not been changed: "The reason BT has dropped the case is that after losing the injunction it was clear there was no case for us to answer. We are still using all the claims in our advertising that BT had objected to."
- 1 Howard Jacobson: Let's see the 'criticism' of Israel for what it really is
- 2 Gingers face extinction due to climate change, scientists warn
- 3 Brazil vs Germany World Cup 2014: In defence of Mesut Ozil - the Arsenal midfielder works magic in the shadows
- 4 BBC’s new Game of Thrones slayer 'The Last Kingdom' relies on Saxon appeal, creators say
- 5 PornHub begs users to stop uploading video clips of Brazil getting beaten 7-1
Game of Thrones author George RR Martin says 'f*** you' to fans who fear he will die before finishing Westeros saga
Jennifer Lawrence face palms Emma Watson at Christian Dior show in Paris
Gingers face extinction due to climate change, scientists warn
Pamplona Running of the Bulls 2014: Briton critically injured in San Fermin festival
Israel's deadliest Gaza air strikes yet kill five children from same family as Palestinian rocket barrage continues
Sustained immigration has not harmed Britons' employment, say government advisers
British jihadist calls for 'flag of Islam' over Downing Street and Buckingham Palace
Australia facing international condemnation after turning around Sri Lankans at sea
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
There’s a nasty smell in the political air – and it’s coming from the Tories
iJobs Money & Business
competitive: Progressive Recruitment: A world leading banking organisation are...
£500 - £1000 per day: Harrington Starr: Harrington Starr are urgently recruiti...
£75000 - £100000 per annum: Cameron Kennedy Recruitment: We urgently require f...
£40000 - £50000 per annum + competitive package: Orgtel: Investment Banking Sa...