BhS goes One Up today
Sixteen of the group's 136 BhS stores are to be converted to One Up over the next five weeks. The first two, in Tooting and Hounslow, are due to open this morning, having been converted from the BhS fascia yesterday. The new stores will offer a cheaper range of clothing and household goods than in BhS stores, although Storehouse prefers to describe them as appealing to the 'thrifty shopper' rather than as discount stores.
The stores earmarked for conversion to One Up have been suffering from BhS's decision two-and-a-half years ago to re-focus its stores to appeal to more upmarket consumers.
'We realised that some stores had been declining, although they did very well when we had a sale. But, with the new strategy, they were likely to get worse rather than better,' said Simon Hughes, the BhS director responsible for One Up. A study of the market initially identifed nine stores that should focus on the middle market.
Among the other stores to be converted are those in Motherwell, Wigan, Walsall, Chatham and Margate. Mr Hughes said their sales per square foot were below the pounds 200 average for the group. Some BhS outlets have achieved pounds 400 a square foot but the worst performers are as low as pounds 100.
Converting the stores will cost less than pounds 1m.
- 1 The BBC has just done more to eradicate ‘terrorism’ than all our wars since 9/11
- 2 Dog thinks owner is drowning in lake, dives in and tries to pull him out
- 3 Thank heavens for Louise Mensch and her foul-mouthed tweets to world leaders
- 4 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 5 Phil Neville backtracks on Tomas Rosicky 'I'd smash him' comments from Match of the Day 2
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Greece elections: Greek PM Alexis Tsipras takes aim at 'neo-liberal' Europe as country gears up for prolonged austerity battle
Auschwitz liberation 70th anniversary: Woman sent to three Nazi death camps describes surviving gas chamber
Prince Philip set to be knighted by Australia: Celebrate by reading his greatest gaffes
New York snow: Winter Storm Juno downgraded as 'one of the largest snowstorms in history' fails to show
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
Islamic history is full of free thinkers - but recent attempts to suppress critical thought are verging on the absurd
Leaked documents show Ukip leaders approve NHS privatisation once it becomes more 'acceptable to the electorate'
iJobs Money & Business
£30000 - £32000 per annum + benefits : Ashdown Group: A highly successful, int...
£18000 - £20000 per annum: Recruitment Genius: This rapidly expanding business...
£25 - 28k + Bonus: Guru Careers: An In-house / Internal Recruiter is needed to...
Negotiable: Recruitment Genius: A Tax Assistant is required to join a leading ...