Bluebird blasts pounds 42m bid
Sunday 25 January 1998
Bluebird will be unveiling a range of new products and license tie-ins at the Olympia Toy Fair, which opens in a week's time. Mr Burgin expects the new ranges on show to offer further proof of the company's comeback.
"We are at the bottom of the curve now, and the only way forward now is up," he said.
Among the new lines that the company will be promoting is a relaunch of the Wombles, the eco-friendly cuddly beasts from the 1970s. Bluebird has exclusive licensing rights in the UK for the characters to tie-in with a new TV series, and an updated version of the music by Mike Batt.
Bluebird also has a miniaturised range of dolls based on the X Men, a Marvel Comics comic strip. The company already produces other Marvel characters, including the Incredible Hulk, Iron Man, Silver Surfer and the Fantastic Four.
Mr Burgin said that the general feedback from shareholders had been extremely supportive. He argued that there was little in the way of hidden value that GPG could extract from the company. It has cut staff back from 430 in 1994 to 100 and has outsourced its manufacturing overseas.
- 1 Howard Jacobson: Let's see the 'criticism' of Israel for what it really is
- 3 Belgium fan Axelle Despiegelaere lands L'Oreal campaign after World Cup viral photo
- 4 Britney Spears sings 'Alien' without Auto-Tune in embarrassing leaked audio clip
- 5 PornHub begs users to stop uploading video clips of Brazil getting beaten 7-1
Instagram of US airport security chiefs: Lipstick knives and IED training kits among items seized
Game of Thrones author George RR Martin says 'f*** you' to fans who fear he will die before finishing Westeros saga
Mick Jagger denies being World Cup curse and reason for Brazil’s embarrassing defeat
Israel-Gaza crisis: ‘We just want it to end… We don’t deserve to live like this’
Israel-Gaza crisis: Eight killed in Gaza Strip cafe while watching World Cup semi-final
Sustained immigration has not harmed Britons' employment, say government advisers
Australia facing international condemnation after turning around Sri Lankans at sea
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
Socialist Worker called to apologise over ‘vile’ article saying Eton schoolboy Horatio Chapple's death is ‘reason to save the polar bears’
There’s a nasty smell in the political air – and it’s coming from the Tories
iJobs Money & Business
Negotiable: Randstad Education Birmingham: Randstad Education are seeking a Fi...
£12 - £15 per hour: Cameron Kennedy Recruitment: Excellent opportunity to join...
£400 per hour: Orgtel: Technical Business Analyst - Banking - Bristol - £400pd...
£38000 - £42000 per annum + competitive: Real Staffing: Required skills:Previo...