BMW chief set to join his Rolls-Royce rival Volkswagon

THE GERMAN car-maker Volkswagen announced yesterday that its adversary in last year's fight for Rolls-Royce, the former BMW chairman Bernd Pischetsrieder, will join its management board next year.

The 51-year-old Anglophile, who outmanoeuvred his VW counterpart Ferdinand Piech last September to win rights to the prestigious Rolls-Royce brand name, is tipped by some to take over at the helm at VW when Mr Piech's contract expires in 2002.

Mr Pischetsrieder, who has been at Munich-based BMW for more than 25 years, will take charge of VW's Seat brand and its newly created quality control division from the beginning of July next year, VW said.

The first BMW chairman not to see out his contract, Mr Pischetsrieder stepped down in February as disquiet about heavy losses at the company's UK Rover subsidiary mounted and support for his strategy appeared to dwindle among key shareholders. He is likely to feel at home vetting quality across VW's many brands, which include VW, Audi, Seat, Skoda, Bentley and Lamborghini - he spent two years at BMW in the Eighties doing the same job.

Like Mr Piech, he is both a traditionalist and an innovator. Promoted to chairman at BMW from a board position in charge of production in 1993, he wasted no time in taking BMW in a new direction and within a year had bought Rover.

The move was widely greeted in the industry as a bold step to broaden BMW's product range, adding a mass-market, front-wheel-drive model range and bringing technological benefits for the rear-wheel-drive BMW line.

Industry watchers now believe Mr Pischestrieder could succeed Mr Piech as chairman of VW. "This is not [Mr Pischetsrieder's] last stop." one Frankfurt-based analyst said.

The question on many analysts lips is whether Pischetsrieder will be at the helm at VW in 2003, when control of the Rolls-Royce marque will revert to VW? If he is, his victory for BMW could come back to haunt him.

Start your day with The Independent, sign up for daily news emails
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Recruitment Genius: Mortgage Advisor - OTE £95,000

£40000 - £95000 per annum: Recruitment Genius: This is an exciting opportunity...

SThree: Trainee Recruitment Consultant

competitive: SThree: Are you passionate about sales?Do you have a keen interes...

Recruitment Genius: Loan Adviser - OTE £30,000

£17000 - £30000 per annum: Recruitment Genius: This is an exciting opportunity...

Recruitment Genius: Sales Assistant / Buyer

£15000 - £17000 per annum: Recruitment Genius: This company offers a range of ...

Day In a Page

Isis in Syria: Influential tribal leaders hold secret talks with Western powers and Gulf states over possibility of mobilising against militants

Tribal gathering

Influential clans in Syria have held secret talks with Western powers and Gulf states over the possibility of mobilising against Isis. But they are determined not to be pitted against each other
Gaza, a year on from Operation Protective Edge: A growing population and a compromised and depleted aquifer leaves water in scarce supply for Palestinians

Gaza, a year on from Operation Protective Edge

A growing population and a compromised and depleted aquifer leaves water in scarce supply for Palestinians
Dozens of politicians, bureaucrats and businessmen linked to Indian bribery scandal die mysteriously

Illnesses, car crashes and suicides

Dozens of politicians, bureaucrats and businessmen linked to Indian bribery scandal die mysteriously
10 best trays

Get carried away with 10 best trays

Serve with ceremony on a tray chic carrier
Greece debt crisis: EU 'family' needs to forgive rather than punish an impoverished state

EU 'family' needs to forgive rather than punish an impoverished state

An outbreak of malaria in Greece four years ago helps us understand the crisis, says Robert Fisk
Gaza, a year on from Operation Protective Edge: The traumatised kibbutz on Israel's front line, still recovering from last summer's war with Hamas

Gaza, a year on from Operation Protective Edge

The traumatised kibbutz on Israel's front line, still recovering from last summer's war with Hamas
How to survive electrical storms: What are the chances of being hit by lightning?

Heavy weather

What are the chances of being hit by lightning?
World Bodypainting Festival 2015: Bizarre and brilliant photos celebrate 'the body as art'

World Bodypainting Festival 2015

Bizarre and brilliant photos celebrate 'the body as art'
alt-j: A private jet, a Mercury Prize and Latitude headliners

Don't call us nerds

Craig Mclean meets alt-j - the math-folk act who are flying high
How to find gold: The Californian badlands, digging out crevasses and sifting sludge

How to find gold

Steve Boggan finds himself in the Californian badlands, digging out crevasses and sifting sludge
Singing accents: From Herman's Hermits and David Bowie to Alesha Dixon

Not born in the USA

Lay off Alesha Dixon: songs sound better in US accents, even our national anthem
10 best balsamic vinegars

10 best balsamic vinegars

Drizzle it over salad, enjoy it with ciabatta, marinate vegetables, or use it to add depth to a sauce - this versatile staple is a cook's best friend
Wimbledon 2015: Brief glimpses of the old Venus but Williams sisters' epic wars belong to history

Brief glimpses of the old Venus but Williams sisters' epic wars belong to history

Serena dispatched her elder sister 6-4, 6-3 in eight minutes more than an hour
Greece says 'No': A night of huge celebrations in Athens as voters decisively back Tsipras and his anti-austerity stance in historic referendum

Greece referendum

Greeks say 'No' to austerity and plunge Europe into crisis
Ten years after the 7/7 terror attacks, is Britain an altered state?

7/7 bombings anniversary

Ten years after the terror attacks, is Britain an altered state?